Social Media & Digital Marketing Specialist Big I New York Syracuse, NY Job Details Full-time $46,000 - $50,000 a year 12 hours ago Benefits Disability insurance Health insurance Dental insurance Paid time off Parental leave Vision insurance Opportunities for advancement Life insurance Retirement plan Qualifications Cross-platform strategy Organic social media growth Increasing user engagement Social media engagement tracking Writing skills Canva Content performance analytics Image content creation Data analytics Managing projects Marketing analytics Full Job Description Job Overview Big I NY is a trusted resource for independent insurance agents, providing advocacy, education, and tools to help them succeed. We're looking for a creative, strategic Social Media Marketing Specialist to grow our social presence. You'll work with the Marketing Director to develop and execute social and digital marketing strategies across multiple channels, create engaging content, manage publishing calendars, and use data and insights to continually improve performance and drive results.

Salary Range:

$46,000.00 - $50,000.00 per year Benefits Annual Base Salary Based on Experience Paid Time Off (PTO) Health Insurance Dental Insurance Vision Insurance Life Insurance Disability Insurance Parental Leave Hands on Training Mon-Fri Schedule Career Growth Opportunities Retirement Plan Requirements Degree in marketing, communications, advertising, or related field, or equivalent experience. 3+ years of hands-on experience managing social media for a brand, organization, or agency, with demonstrated experience managing multiple platforms and channels simultaneously. Examples of work required. Nonprofit experience a plus. Deep understanding of core social media platforms, their audiences, algorithms, engagement strategies, analytics, and best practices. Experience with social scheduling and management tools. Strong creative, writing, and storytelling skills with experience creating engaging social graphics and content. Proficiency with Canva & Adobe Creative Suite. Hands-on experience filming, editing, and producing short-form social video content a plus. Experience with paid social, particularly Meta and/or LinkedIn, strongly preferred. Exceptional attention to detail and organizational skills, with a proven ability to manage multiple channels, projects, priorities, and deadlines effectively. Self-directed, curious, and collaborative, with the ability to identify opportunities, bring forward ideas, follow through, and continually look for ways to improve.

Responsibilities Social Media Strategy & Management:

Develop and execute strategies across multiple social platforms, identifying audiences, goals, content approaches, and opportunities to grow reach and engagement.

Social Content Creation:

Create compelling, platform-specific visual, video, and written content, including graphics, carousels, short-form video, photography, and copy.

Channel & Calendar Management:

Manage multiple social channels and calendars simultaneously, ensuring content is timely, accurate, on-brand, and aligned with organizational priorities.

Analytics & Optimization:

Track and report on social performance and KPIs and turn insights into recommendations that continually improve results.

Event Content Creation:

Capture and create timely, engaging social content from industry events, virtual classes, and company-hosted activities.

Trends & Experimentation:

Stay ahead of platform changes, emerging formats, and social trends, testing new ideas and applying best practices to keep our brands relevant and engaging.

Marketing Team Collaboration:

Pitch in across the marketing team to bring ideas and campaigns to life - from creating marketing materials and updating website content to event setup and on-site support. We're a collaborative, hands-on team where everyone contributes, and no two days look exactly the same. About Us Big I New York (Big I NY) and its subsidiary IAAC represent over 1,700 independent insurance agencies and brokerages. Our mission is to champion independent insurance agents in all we do and provide the resources they need to be their best! We are a group of highly motivated, hard working, and creative individuals. We are looking for a dynamic person to join our fun, fast paced and team oriented organization.