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Salon Patrick

Social Media Marketing Specialist

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Based on Ohio data

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What they do

A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.

$61,313 / year median in Ohio

+6% projected growth

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Job Description

•THIS
IS AN IN-PERSON POSITION, NOT A REMOTE JOB
•Salon Patrick is a luxury salon and spa experience offering hair, nails, spa, and med spa services all under one beautifully designed roof. We also feature our coffee & wine bar, Salon Patrick Social, where beauty meets hospitality through coffee, cocktails, and curated guest experiences. We are a fast-growing, experience-driven brand focused on elevating beauty, wellness, and community. Our marketing is a key part of that story and we're ready to bring on a creative professional to lead it. Position Overview We are seeking an experienced Marketing & Social Media Specialist to manage, create, and elevate all digital content and brand storytelling for Salon Patrick and Salon Patrick Social. This role is perfect for someone who understands aesthetics, branding, and social media strategy within the beauty, wellness, or lifestyle industry, as well as a passion for running a branded website. Key Responsibilities Create, plan, and execute social media content across Instagram, TikTok, Facebook, and other platforms Capture and edit photo and video content (in-salon and event coverage) Maintain a consistent, elevated brand aesthetic across all platforms Develop monthly content calendars and marketing campaigns Promote salon services, med spa offerings, retail, events, etc. Highlight Salon Patrick Social food & beverage offerings and experiences Engage with followers, comments, and messages in a timely, brand-appropriate voice Collaborate with owners and team for promotions, launches, and events Track analytics and provide insights to improve engagement and growth Qualifications Experience in social media management and/or marketing (beauty, lifestyle, or hospitality preferred) Strong photography and video content creation skills (Reels/TikTok required) Proficiency in editing tools (CapCut, Canva, or similar) Strong understanding of branding, aesthetics, and storytelling Self-motivated, organized, and able to work independently Must be creative, trend-aware, and detail-oriented Portfolio or examples of past work highly encouraged Familiarity with website building and/or willingness to learn new skills What We Offer Full-time position in a growing luxury salon Creative freedom and opportunity to build and shape brand identity Access to a visually rich environment for content creation Employee discounts on services and retail Opportunity to work closely with a dynamic, expanding salon + lifestyle concept Growth potential as the brand expands
Benefits:
Dental insurance Employee discount Health insurance Vision insurance
Work Location:
In person