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T
TEKsystems
Digital Media Strategist
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Based on Tennessee data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$57,834 / year median in Tennessee
+14% projected growth
Job Description
Description The Media Strategist is responsible for overseeing the development, promotion, and audience growth of the Haslam College of Business podcast,
Office Hours:
Business Edition, and related digital marketing campaigns. The podcast has grown significantly and now requires a dedicated resource to lead marketing strategy and audience development efforts. This individual will serve as the primary owner of podcast promotion across YouTube, social media, digital advertising, email campaigns, and other digital channels. The role blends content strategy, digital storytelling, marketing writing, social media management, analytics, and audience engagement to expand the reach and impact of podcast programming. Responsibilities include developing and executing marketing strategies, creating written and visual promotional content, managing podcast social media channels, analyzing campaign performance, reporting results to stakeholders, researching content opportunities, coordinating content calendars, and collaborating with hosts, guests, marketing teams, and agency partners. The ideal candidate will possess strong marketing writing skills, experience promoting podcasts and video content, knowledge of YouTube growth strategies, expertise in digital advertising, and the ability to use analytics to inform decision-making. Skills Podcast Marketing & Promotion, YouTube Marketing & Video Promotion, Social Media Management, Digital Advertising, Marketing Strategy & Analytics, Content Creation & Marketing Writing, Podcast production workflows, Media outreach / PR experience, Email marketing campaigns, Guest coordination, Higher education marketing experience, SEO / GEO / AEO optimization, Audio and video editing knowledge, Google Analytics, Looker Studio, Power BI, WordPress, Community engagement, Content calendars and editorial planning Top Skills Details Podcast Marketing & Promotion,YouTube Marketing & Video Promotion,Social Media Management,Digital Advertising,Marketing Strategy & Analytics,Content Creation & Marketing Writing Experience Level Intermediate Level Job Type & Location This is a Contract to Hire position based out of Knoxville, TN. Pay and Benefits The pay range for this position is $21.93 - $39.48/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:- Medical, dental & vision
- Critical Illness, Accident, and Hospital
- 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
- Life Insurance (Voluntary Life & AD&D for the employee and dependents)
- Short and long-term disability
- Health Spending Account (HSA)
- Transportation benefits
- Employee Assistance Program
- Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Knoxville,TN.