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RM
Rainmaker Media
MARKETING SPECIALIST (SOCIAL MEDIA, EMAIL MARKETING, GOOGLEADWORDS)
Career Insights for Social Media Strategist / Specialist
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Based on Florida data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$59,019 / year median in Florida
+11% projected growth
Job Description
A marketing specialist's goal is to maintain and expand our online marketing strategies to ensure the highest conversion or ROI. The ideal applicant will have experience in social media marketing, Google Ads, E-mail, and SMS marketing. Problem-solving and good decision-making are the cornerstones to reliability and consistency, if you excel in these arenas you will be the perfect fit for us. Our ideal candidate will be "tech-friendly," and willing to learn and test new platforms. Having a "student mentality" is of the utmost importance. Day-to-day objectives and tasks will include the following: High-Proficiency with major online advertising platforms (Meta, TikTok, GoogleAds, and another social media marketing platforms) Data Intake Data Analysis Cleaning/Scrubbing Data Reviewing KPI's Recording Key Metrics Market Analysis and Research Constructing/Executing Marketing Strategies Keeping your finger on the pulse! Proven experience as a PPC Strategist. Experience in data analysis and reporting Excellent communications skills Critical Thinking/Problem-Solving Skills Call tracking platforms Working knowledge of analytics, tracking, and reporting tools (Google Analytics) Efficient in