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R4
Resort 4 Paws
Sales / Social Media
Career Insights for Social Media Strategist / Specialist
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Scorecard
Based on Indiana data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$59,076 / year median in Indiana
+8% projected growth
Job Description
Sales / Social Media Resort 4 Paws Jeffersonville, IN Job Details Part-time $22.78 - $27.43 an hour 17 hours ago Qualifications Audience analysis Customer communication Community management Interpersonal skills Facebook Marketing analytics Instagram Full Job Description Job Summary We are seeking a dynamic and enthusiastic Sales / Social Media Specialist to elevate our brand presence across digital platforms and drive impactful sales growth. This role combines strategic social media management with proactive sales techniques to engage audiences, foster relationships, and convert followers into loyal customers. The ideal candidate will be a creative thinker with a passion for digital marketing, skilled in content creation, analytics, and social media communication. Join us to help shape our online voice, amplify our brand story, and achieve measurable marketing success through innovative social media campaigns and sales strategies. Duties Develop and execute comprehensive social media marketing plans across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand awareness and engagement. Create compelling content including graphics, videos, photography, and written posts that resonate with target audiences and align with branding guidelines. Manage social media content calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules. Monitor social listening channels to gather insights on customer sentiment, trending topics, and competitor activity; leverage this data for strategic adjustments. Utilize SEO techniques and keyword research to optimize content visibility and improve organic reach on social platforms and web channels. Implement paid advertising campaigns via Facebook Advertising or other social media ad platforms to boost reach and conversions. Track and analyze digital marketing performance metrics using Google Analytics, social media analytics tools, and marketing online analytics to measure campaign effectiveness. Engage actively with followers by responding to comments, messages, and inquiries promptly to build strong relationships. Collaborate with the marketing team on branding initiatives, public relations efforts, and e-commerce strategies to enhance overall media presence. Edit media content using Adobe Creative Suite (Photoshop, Illustrator) or other media editing tools for high-quality visuals that support marketing campaigns. Conduct proofreading of all content before publication to ensure accuracy, clarity, and brand consistency. Stay updated on the latest trends in digital marketing performance monitoring, social media algorithms, and new platform features to keep strategies fresh. Skills Proven experience in social media management across multiple platforms with a focus on content creation and community engagement. Strong knowledge of SEO principles, keyword research techniques, and web analytics tools such as Google Analytics. Proficiency in Adobe Creative Suite applications including Photoshop and Illustrator for graphic design; experience with video editing is a plus. Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation and industry trends. Expertise in running paid advertising campaigns on Facebook Ads Manager or similar platforms; understanding of audience targeting options is essential. Excellent written communication skills with an eye for proofreading and editing diverse types of content. Ability to analyze data from various sources to assess campaign performance and inform future strategies—experience with marketing analytics is highly valued. Strong relationship management skills to engage customers effectively through social media channels. Knowledge of branding principles combined with creative thinking for impactful content creation that aligns with company goals. Experience in digital marketing performance monitoring—including tracking KPIs related to engagement rates, conversions, reach, impressions—and adjusting tactics accordingly. Join us as a vital part of our team where your creativity meets strategic insight! Help us grow our online community while driving sales through innovative social media marketing that truly makes an impact!