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BrawnMedia
Social Media and Content Marketing Specialist
Career Insights for Social Media Strategist / Specialist
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$69,571 / year median in New York
-1% projected decline
Job Description
Albany, NY based advertising agency is seeking a Social Media & Content Marketing Specialist to advance the goals, messaging, and social marketing initiatives of our clients. The position is essential to building brand, creating cohesive content across multi-platforms, growing communities, audience engagement and retaining loyal customers.
Responsibilities:
- Responsible for organic and paid social media campaign strategy, execution, and management for multiple social media platforms, including Facebook, Instagram, Linkedin, Twitter, TikTok, Google My Business, and others as needed.
- Identify, create, write, prepare/format, post and manage interesting organic and paid content that is relevant to and supports the client's strategy and goals.
- Maintain social media content calendar for each client.
- Listen to and monitor all social media outlets daily and post/respond to facilitate conversations.
- Create content for other platforms utilized by client such as radio & TV scripts, newsprint, website, email and paid digital.
- Set, track and report on insights and meaningful metrics (KPIs) to evaluate success.
- Develop campaign performance reports for use by both the internal team and external clients.
- Online research of social media trends, opportunities, and competitive data to present internally as requested.
Qualifications:
- A Bachelor's Degree
- A minimum of one-year work experience in a similar role of managing social media campaigns and content generation.
- Facebook Advertising and Google Analytics Certifications preferred.
- A background and/or interest in measurement and optimization of marketing ROI is key to this role.
- Good understanding of popular social networks - the unique design, functionality, and users of each.
- Proficiency in social listening tools, HootSuite preferred.
- Proficiency in Canva and/or Adobe Creative Suite highly preferred.
- Strong organizational skills with high attention to detail.
- Excellent verbal, written, and presentation skills; candidates will be required to submit writing samples.
- Ability to thrive in an extremely fast-paced environment, with tight deadlines and multiple priorities
- Must be solutions-oriented and an innovative thinker Please email cover letter and resume along with salary requirements.