Social Media and Marketing Specialist AirMD Boca Raton, FL Job Details Full-time $75,000 a year 1 day ago Benefits Health insurance Paid time off Qualifications Social media advertising campaigns Marketing ROI (MROI) improvement Marketing automation tools Sales analytics & reporting tools WordPress Content writing Performance Reporting Managing budgets in a search marketing role Digital marketing budget management TikTok Facebook Marketing analytics Lead Segmentation SEM ad copywriting Instagram Web writing Campaign performance reporting Conversion rate optimization (CRO) Digital design Sales data tracking Full Job Description Company Overview AirMD is a leading scientific and engineering consulting firm specializing in indoor environmental testing and assessment services. Serving clients nationwide across diverse industries, AirMD's team of experienced scientists and engineers provides comprehensive solutions for mold, asbestos, lead, bacteria, VOCs, water quality, and other indoor pollutants. Job Summary AirMD is looking for a hands-on social media and performance marketing specialist to run the SEO and AIO for AirMD's consulting business and specialized testing product line across Facebook, Instagram, and TikTok, paid and organic, and to report on sales. Responsibilities Manage daily social media posting schedules, monitor engagement metrics, and respond to audience interactions promptly. Develop and execute paid advertising campaigns across digital channels such as Google Ads and social media platforms to generate qualified leads. Analyze campaign performance data using analytics tools; report on key metrics and adjust strategies to improve ROI. Assist in the development of marketing materials including email campaigns, blog posts, and promotional content. Plan, build, and manage paid ad campaigns on Meta (Facebook

+ Instagram) and TikTok, and optimize them toward unit sales. Produce and publish organic short-form video (Reels, TikTok, YouTube Shorts): write hooks, shoot or assemble, edit, caption. Build and maintain simple landing and explainer pages that ads point to. Run an email capture and nurture funnel (lead magnet, then follow-up sequence, then purchase). Set up and maintain review-capture, referral, and repeat-purchase mechanics. Track and report monthly on units sold, cost per sale, and revenue, and adjust spend accordingly. Stay updated on the latest digital marketing trends, platform features, and best practices to ensure innovative campaign execution. Qualifications 3-4 years of experience Paid social advertising: hands-on Meta Ads Manager (Facebook

+ Instagram) and

TikTok Ads Manager:

campaign structure, audience targeting, budgets, A/B testing, and optimizing to a cost-per-sale or return-on-ad-spend goal.

Conversion tracking:

installing and using the Meta Pixel / Conversions API and TikTok Pixel; reading results and attributing sales to campaigns.

Short-form video:

writing scroll-stopping hooks and producing/editing vertical video for Reels, TikTok, and Shorts (e.g. CapCut or equivalent), including captions.

Direct-response copywriting:

ad copy, hooks, and landing/explainer page copy that drives action.

Landing pages and funnels:

building simple pages and a lead-capture-to-email flow using common no-code or website tools (e.g. WordPress, Shopify, or a funnel builder) and an email marketing platform (e.g. Mailchimp, Klaviyo, or similar).

Analytics and reporting:

comfortable with numbers: reads ad and web analytics, calculates cost per sale and return on ad spend, and produces a clean monthly performance report.

Ad-policy and claim compliance:

understands Meta and TikTok rules for health-adjacent products and writes carefully worded claims ("could" or "may," never a diagnosis or a cure); does not overstate results. E-commerce and marketplace experience, especially driving external traffic to Amazon or eBay listings and capturing reviews. Experience marketing a physical or consumer health, wellness, or home product. Email automation and segmentation beyond the basics. Basic graphic design (Canva or similar) for ad creative and page assets. SEO or organic-content basics. Influencer or creator outreach for short-form video. Join us as a Social Media and Performance Marketing Specialist to play a vital role in amplifying our brand's voice while driving impactful results through innovative digital strategies!

Pay:

$75,000.00 per year

Benefits:

Health insurance Paid time off

Work Location:

Hybrid remote in Boca Raton, FL 33487