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Consumer Products Brand

Social Media Content Specialist

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What they do

A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.

$59,437 / year median in the U.S.

+11% projected growth

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Job Description

Job Description -
Social Media & Content Specialist Key Responsibilities:
Content Creation & Management Create compelling images and videos aligned with brand guidelines for marketing campaigns Edit and optimize images and videos for various marketing channels Maintain a centralized visual asset library and manage digital asset organization including photography, videography, QR codes and graphic design elements Social Media Oversee all social media channels including Instagram, Facebook, TikTok, Pinterest, YouTube, LinkedIn Work with marketing team on implementing a comprehensive social engagement strategy and content calendar Stay current with industry trends and best practices for each platform Create content tailored to each social channel Lead innovative social media experiments Capture photos and videos as needed Engage with the community through comments and direct messages daily Create an optimized posting schedule to maximize audience reach Analyze performance metrics and adjust strategies in real time to achieve goals Interact with other social media accounts through likes, comments, and reposts Manage collaborations with creators, affiliates and influencers Source and get rights to user-generated content (UGC) Develop and execute giveaways, collaborations, and partnerships
Qualifications:
Bachelor's degree in visual communications, photography, film, graphic design, or a related field A minimum of 2-3 years of experience in social media Portfolio of past work Strong understanding of visual brand identity and style guidelines Experience in relationship management with influencers and online communities Ability to work efficiently under tight deadlines and manage fast-paced turnaround times Strong organizational and project management skills, with a keen attention to detail Resourceful, proactive, and creative mindset Data-driven approach to content performance analysis Join us at Mr. Christmas and be a key player in bringing our brand to life through innovative and engaging social media content. Apply today to join our creative and collaborative team.
Pay:
Up to $65,000.00 per year
Work Location:
Remote