TUTUFUN is looking for a creative, energetic, and hands-on Social Media & Creative Specialist to join our team. The primary focus of this role is social media, content creation, and creative marketing . This position also requires regular in-store participation so you can truly understand our products, crafts, customers, and overall brand experience. We believe great content comes from firsthand experience. By spending time in the store, learning our crafts, understanding our products, and seeing how customers interact with TUTUFUN, you will be able to turn real experiences into engaging social media content, creative campaigns, posters, and promotions. We are looking for someone who genuinely enjoys DIY and crafts, loves hands-on creative activities, and is excited to learn and try different types of crafts. Social Media & Content Creation Manage and create content for TUTUFUN's Instagram, TikTok, Facebook, and other social media platforms Plan and create engaging Reels, TikToks, Stories, photos, and short-form videos Develop creative content ideas around our crafts, toys, products, events, and promotions Independently film, edit, and produce social media content Develop weekly and monthly content plans Write captions and promotional copy Stay up to date with current social media trends, content formats, sounds, and creative styles Identify relevant social media trends and opportunities that can be adapted for the TUTUFUN brand Monitor content performance and identify opportunities to improve engagement, reach, traffic, and growth Proactively identify content opportunities and regularly bring fresh and creative ideas to the team Graphic Design & Creative Marketing Design posters, flyers, signage, and other promotional materials for in-store activities and events Create digital graphics for social media and marketing campaigns Develop promotional materials for workshops, seasonal events, new crafts, new products, and special promotions Ensure marketing materials are visually appealing, clear, and consistent with the TUTUFUN brand Maintain a consistent brand style across online and in-store materials Use Canva or other design tools to create marketing materials Photoshop and/or Illustrator experience is a plus Brand & Influencer Collaborations Research creators, influencers, and potential brand partners that may be a good fit for TUTUFUN Assist with outreach, communication, and collaborations Help develop creative collaboration ideas and support campaign execution In-Store & Craft Participation Spend regular time in-store to understand our products, crafts, and customers Learn and participate in our DIY crafts, including guiding children through craft activities when needed Use firsthand in-store experience to inspire social media content and marketing ideas You May Be a

Great Fit If You:

Genuinely enjoy DIY and crafts and love making things with your hands Have a strong interest in social media, content creation, and creative marketing Have a strong sense of social media trends and understand what types of content are currently engaging audiences Have a good eye for visual content, branding, and design Are comfortable taking photos and filming short-form videos Have video editing skills Are comfortable using Canva or similar design tools Understand Instagram, TikTok, Facebook, Reels, Stories, and short-form content Are creative and able to turn everyday products, crafts, and store experiences into engaging content Are proactive and able to identify content opportunities independently rather than relying only on assigned ideas Are comfortable working in-store and interacting with customers and children Are willing to learn and personally participate in the crafts we offer Can work independently while also being a strong team player Are organized and able to manage multiple projects and deadlines Are creative, responsible, positive, flexible, and willing to learn Preferred Experience Experience in one or more of the following areas is preferred: Social Media Management Content Creation Photography / Videography Reels / TikTok / Short-form Video Production Video Editing Graphic Design Poster / Flyer / Signage Design Creative Marketing Influencer / Brand Collaborations DIY / Craft-related experience Toy / Craft / Lifestyle / Entertainment / Retail brands Retail, customer-facing, or working-with-children experience is a plus You do not need to be an expert in every area. We are looking for someone who is creative, hands-on, proactive, responsible, and excited to help grow TUTUFUN's social media and creative presence. Most importantly, we want someone who can take initiative, bring new ideas to the team, and turn what's happening at TUTUFUN into engaging and creative content.

Important:

This Is an In-Store Position This is not a remote position. Regular in-store participation is an important part of this role. We believe that understanding our crafts, toys, products, activities, and customers firsthand is essential to creating authentic and effective content for TUTUFUN. You will spend part of your working time participating in the store environment, learning our crafts, and interacting with customers and children when needed. The goal is to understand the TUTUFUN experience firsthand and bring that experience to life through social media, content, design, and creative marketing.

To Apply Please submit:

Your resume Links to social media accounts you have managed or created content for Examples of social media content, photography, videos, graphic design, posters, or other creative work, if available A brief introduction explaining why you are interested in this position Any relevant experience in social media, content creation, graphic design, creative marketing, crafts, or brand collaborations We'd love to meet someone who understands social media, enjoys creating, loves crafts, and can bring fresh ideas to TUTUFUN while helping us turn our in-store experience into engaging content that grows our brand.

Job Type:

Full-time Pay:

$20.00 - $25.00 per hour

Benefits:

Flexible schedule Paid time off

Work Location:

Hybrid remote in Irvine, CA 92618