Find Jobs
Find Jobs Near You – Available Work in Your Location
Skip to job details
PT
Palmetto Thrift Store
social media person
Career Insights for Social Media Strategist / Specialist
See where this job fits in the broader career landscape. Knowing your career path helps you see what's possible from here.
Scorecard
Based on South Carolina data
Review key factors to help you decide if this role fits your goals. How is this calculated?
What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$58,067 / year median in South Carolina
+11% projected growth
Job Description
Job Overview We are seeking an energetic and innovative Social Media Person to elevate our brand presence across multiple digital platforms. In this role, you will craft compelling content, manage social media campaigns, and engage with our online community to foster meaningful relationships. Your expertise in digital marketing and social media management will drive brand awareness, increase engagement, and support overall marketing objectives. This paid position offers an exciting opportunity to influence our online voice and connect with diverse audiences through creative storytelling and strategic communication. Duties Develop and implement dynamic social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging content including graphics, videos, blog posts, and photography using tools like Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite. Monitor social media channels through social listening tools to gauge audience sentiment and identify trending topics or potential issues. Manage social media advertising campaigns on platforms like Facebook Advertising to boost visibility and reach targeted audiences effectively. Analyze digital marketing performance using Google Analytics, social media analytics tools, and marketing online analytics to optimize content strategies. Schedule posts efficiently using applications such as Hootsuite or Buffer, ensuring consistent brand messaging across all channels. Engage actively with followers by responding to comments, messages, and reviews to foster community relationships and enhance brand loyalty. Skills Proven experience in social media management and content creation across multiple platforms. Strong understanding of SEO principles and keyword research to enhance content discoverability. Proficiency in media editing tools including Adobe Photoshop, Adobe Illustrator, video editing software, and photography techniques. Familiarity with social media advertising platforms like Facebook Ads Manager and experience in campaign optimization. Knowledge of social listening tools and media performance analytics for data-driven decision making. Excellent written communication skills with a keen eye for proofreading and content writing accuracy. Ability to analyze marketing performance metrics using Google Analytics and other web analytics tools to refine strategies continuously. Experience in public relations, branding initiatives, e-commerce integration, and digital marketing performance monitoring is a plus. Join us as a vital part of our vibrant team! Bring your creativity, strategic thinking, and passion for digital storytelling to help us connect authentically with our audience while advancing your career in a fast-paced digital marketing environment.