Overview We are seeking a dynamic and innovative Social Media Specialist to elevate our brand presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your expertise in social media management tools, content creation, and digital marketing analytics will be essential to amplify our message and connect authentically with our audience. Join us if you're passionate about storytelling, branding, and leveraging social media to make a meaningful impact! Duties Develop and execute comprehensive social media strategies aligned with brand goals across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging, high-quality content including graphics, videos, photography, and written posts using media editing tools like Adobe Photoshop, Illustrator, and Adobe Creative Suite. Manage daily social media activities using scheduling tools such as Hootsuite and Buffer to ensure consistent posting and timely responses. Monitor social listening channels to gather insights on audience sentiment, trending topics, and competitor activities for strategic adjustments. Implement social media advertising campaigns on platforms like Facebook Ads to increase reach and engagement while optimizing for performance using analytics tools like Google Analytics. Track and analyze social media performance metrics through detailed reports on engagement rates, reach, impressions, and conversion data to inform future strategies. Foster positive relationships with followers by managing community interactions and responding promptly to comments or inquiries with authentic social media communication. Experience Proven experience in social media management or digital marketing roles with a strong portfolio of successful campaigns. Proficiency in content creation tools such as Adobe Photoshop, Illustrator, and video editing software for media editing purposes. Hands-on experience with social listening tools and social media analytics platforms to monitor trends and measure campaign effectiveness. Knowledge of SEO best practices and keyword research techniques to enhance content visibility across digital channels. Familiarity with advertising platforms like Facebook Advertising and experience managing paid campaigns for brand growth. Strong understanding of web analytics tools such as Google Analytics to evaluate marketing online performance metrics. Excellent written communication skills combined with graphic design capabilities for compelling content marketing across diverse audiences. Join us as a Social Media Specialist if you're eager to craft impactful stories that resonate globally! Bring your creativity, analytical mindset, and passion for digital marketing to help shape our brand's voice in the ever-evolving social landscape!

Pay:

$20.00 - $25.00 per hour

Benefits:

Flexible schedule

Work Location:

Hybrid remote in Yorktown, VA 23693