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Tombras
Junior Strategist, Influencer
Career Insights for Social Media Strategist / Specialist
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$57,834 / year median in Tennessee
+14% projected growth
Job Description
Tombras, a 600+ person, full-service, national advertising agency with a digital mindset, is seeking a a Junior Strategist, Influencer to join our team. You'll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results® is working for our clients and creating a flywheel affect fueling both client and agency growth. You'll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was recently named 2025 AdAge Agency of the year and 2024 AdAge Independent Agency of the Year. The Tombras Influencer team has worked with some of your favorite brands on the internet - from Venmo to Arby's. This position reports to the Senior Strategist, Influencer and will be responsible for helping complete day-to-day influencer tasks for clients, working closely with the influencer team and other agency departments to create and foster world-class influencer campaigns for clients. The ideal candidate combines communication, strategy, and social expertise to contribute to our efforts across all clients and help grow and evolve our influencer marketing practice at Tombras. Where you'll be working: Knoxville, TN What you'll be doing: Client and Internal Education Monitor digital media and influencer landscape for relevant industry and competitor news to educate internal peers and clients on an ongoing basis Assist in influencer/content creator POVs for internal and client needs Continuously explore new social platforms, functionalities, and emerging talent to drive innovation in the space across categories Relationship Building and Outreach Be the expert on all things influencer across your accounts, helping answer questions and help guide internal teams Proactively create a database of content creator and influencer contacts, including manager information, rate cards, etc. Conduct outreach and build relationships with known agencies, managers, etc. Campaign and Partner Management Assist in developing unique content creator strategies for a wide range of clients, laddering back to business objectives and social goals Research and recommend creators to bring to life content creator campaigns/activations and meet client goals, including vetting partnerships to confirm brand alignment Assist in outreach initiatives and content creator deals Lead parts of campaign management and execution from briefing to launch, including internal communication, running briefing calls, trafficking concepts and asset delivery, content monitoring, and insights/reporting Contribute to best-in-class influencer marketing strategies spanning audience insights, channel mix, content tactics and more What you bring: 1-3 years working in a digital, social, and/or influencer marketing environment A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as among a team Highly organized with the ability to multi-task and work quickly and efficiently with experience managing multiple projects at one time in a fast-paced environment Eagerness to learn best practices in negotiating talent agreements and managing campaign budgets Experience with social media measurement and reporting Knowledge of all major social platforms and recent trends on Instagram, TikTok, YouTube and other developing platforms Strong written and verbal communication skills with attention to detail An attitude of positivity, adaptability, curiosity, and exploration Experience in paid media a bonus, but not required Why you'll want to work at