Marketing and social media assistant Wellness Institute of Neurodevelopment - 3.3 Houston, TX Job Details Full-time 17 hours ago Qualifications Collaborate with healthcare professionals Interpersonal skills Phone communication In-person customer service Facebook Marketing analytics Instagram Paid search marketing Client interaction via phone calls Full Job Description Job Overview The Wellness Institute of Neurodevelopment (WIN) is seeking a dynamic, creative, and highly personable Marketing, Social Media & Patient Engagement Assistant to join our team. This is a unique hybrid position combining digital marketing, social media, content creation, patient education, lead engagement, and service orientation . The ideal candidate is not only comfortable creating engaging digital content but also enjoys speaking with people, building relationships, and helping prospective patients and families understand the services and programs available at WIN. This individual will work closely with the Marketing, Sales, Patient Experience, and Clinical teams to increase brand awareness, generate qualified leads, improve engagement, and help prospective patients navigate the next steps in their journey with WIN. The successful candidate should be professional, energetic, organized, creative, comfortable on the phone and in person, and motivated by measurable results. Key ResponsibilitiesSocial Media & Content Creation Develop engaging content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms. Create educational, promotional, and patient-centered content aligned with WIN's mission and brand. Assist with development of reels, short-form videos, educational videos, patient stories, event promotions, and behind-the-scenes content. Create visually appealing graphics, flyers, presentations, videos, and digital marketing materials. Maintain a consistent social media posting schedule. Assist with photography and video recording during clinic activities, educational events, community outreach, and marketing campaigns. Monitor social media comments, messages, engagement, and audience trends. Identify opportunities to improve engagement and reach. Stay current with social media trends, platform updates, algorithms, and content formats. Patient & Prospective Patient Engagement Learn WIN's services, programs, evaluation process, treatment options, memberships, and patient experience thoroughly. Communicate with prospective patients and families who inquire through social media, telephone, website forms, events, and other marketing channels. Provide clear and professional information about WIN services and help prospective patients understand which services may be relevant to their needs. Explain the general differences between WIN programs, evaluations, therapies, wellness services, and other offerings using approved company information. Help prospective patients understand the next steps for scheduling consultations or obtaining additional information. Follow up with leads who have requested information but have not yet scheduled. Assist with patient orientation regarding programs, services, packages, and clinic processes. Build trust and rapport with prospective patients and families while delivering a professional, compassionate, concierge-style experience. Identify questions requiring clinical expertise and appropriately refer those questions to a physician or qualified healthcare professional. Never provide medical advice, diagnoses, or treatment recommendations unless appropriately licensed and authorized to do so. Lead Management & Sales Support Respond promptly to marketing leads and inquiries. Assist with lead follow-up through telephone, email, text, and approved communication platforms. Document lead interactions and next steps accurately. Help convert qualified inquiries into consultations, evaluations, events, or other appropriate appointments. Follow established scripts and patient orientation processes while maintaining a natural and personalized communication style. Follow up with prospective patients who attended educational events, consultations, webinars, or program presentations. Support campaigns promoting WIN evaluations, programs, wellness services, and special events. Collaborate with the patient experience and front-office teams to ensure a smooth transition from marketing lead to scheduled patient. Track lead sources, appointments generated, conversion rates, and follow-up activity. Digital Marketing Assist with digital advertising campaigns, including Meta/Facebook and Instagram advertising. Support development of landing pages, email campaigns, lead-generation campaigns, and promotional initiatives. Conduct keyword research and support SEO initiatives. Assist with Google Business Profile, website content, and online directory updates. Monitor online reviews and support strategies designed to strengthen WIN's digital reputation. Assist in developing campaigns for new services, community events, workshops, educational programs, and clinic initiatives. Marketing Analytics & Performance Monitor social media and digital marketing performance.

Track metrics including:

Social media reach and engagement Follower growth Website traffic Leads generated Cost per lead Lead source Consultation bookings Lead-to-appointment conversion Campaign performance Prepare regular reports showing marketing activities and results. Help identify which campaigns, platforms, and content are producing the strongest results. Recommend adjustments based on available performance data. Community Outreach & Public Relations Assist with community outreach to schools, physicians, healthcare providers, businesses, community organizations, and potential referral partners. Support educational events, workshops, health fairs, open houses, webinars, and community initiatives. Assist with development of press releases and media materials. Help coordinate outreach to local media, community partners, and organizations. Represent WIN professionally at community and promotional events when needed. Brand Management Maintain consistency with WIN branding, messaging, and communication standards. Proofread marketing materials before publication. Ensure marketing materials accurately represent WIN services. Protect confidential and proprietary company information. Follow HIPAA requirements and WIN privacy policies when working with patient information, testimonials, photography, or videos. Obtain appropriate authorization before using patient information, photographs, testimonials, or videos for marketing purposes. QualificationsRequired Experience in social media management, digital marketing, content creation, sales, customer service, patient engagement, or a related field. Excellent written and verbal communication skills. Comfortable speaking with prospective patients and families by telephone and in person. Strong interpersonal skills and ability to establish trust quickly. Ability to explain complex services in simple, understandable language. Strong organizational and follow-up skills. Ability to manage multiple responsibilities in a fast-paced environment. Professional appearance and communication style. Strong attention to detail. Ability to work collaboratively with marketing, administrative, and clinical teams. Comfortable being accountable for measurable marketing and lead-conversion results. Preferred Experience in healthcare, wellness, medical practices, therapy practices, or concierge healthcare. Experience with Canva, Adobe Photoshop, Illustrator, Adobe Creative Suite, or similar design platforms. Experience creating and editing short-form videos. Experience with Meta Business Suite, Facebook Ads Manager, Instagram, TikTok, LinkedIn, and YouTube. Experience with Google Analytics, Google Business Profile, or SEO. Experience with CRM or lead-management systems. Previous sales, admissions, patient coordinator, or patient education experience. Bilingual English/Spanish is highly desirable. Ideal Candidate We are looking for someone who is: Creative and enthusiastic Warm, professional, and personable Comfortable interacting with families and prospective patients Confident on the telephone Persuasive without being overly aggressive Excellent at following up Organized and dependable Comfortable learning new services and terminology Able to transform complex information into understandable messaging Comfortable working toward measurable goals Proactive rather than waiting to be told what to do Interested in healthcare, wellness, neurodevelopment, and innovative approaches to patient care A strong team player Motivated by helping the organization grow while providing an exceptional experience to patients and families Performance Expectations Success in this position will be evaluated using measurable indicators such as: Consistency and quality of social media content Growth in social media engagement and reach Number of qualified leads generated Response time to inquiries Percentage of leads successfully contacted Number of consultations or appointments generated Lead-to-appointment conversion rate Follow-up completion rate Event and campaign performance Accuracy and professionalism of patient communications Quality of patient and prospective-patient experience Timeliness and reliability in completing assigned projects What Makes This Position Different Join Our Team If you are passionate about digital storytelling, enjoy working with people, are comfortable explaining services and building relationships, and want your marketing work to have a meaningful impact, we would love to hear from you. Join the Wellness Institute of Neurodevelopment and help us educate, connect with, and support the families and communities we serve.

Work Location:

In person