ParkNation Communities is looking for a highly motivated, resourceful Marketing, Sales & Social Media Specialist who knows how to turn ideas into action — and action into leads, leases and home sales. This is not a traditional desk marketing position. We are looking for someone who can move quickly, communicate extremely well, create compelling local content, coordinate with our remote marketing team, manage incoming opportunities, and help prospective residents find the right home or community. The ideal person is part marketer, part salesperson, part content creator and part problem-solver. What You'll Do You will help ParkNation build, execute and continuously improve our local marketing and sales strategy for manufactured homes, RV sites and residential communities.

Your responsibilities will include:

Help develop and deploy marketing strategies designed to generate qualified leads and increase home sales, leasing and occupancy. Visit ParkNation communities and available homes to capture high-quality photos, videos, walkthroughs and social media content. Quickly turn available inventory into live marketing — including Facebook Marketplace, Facebook community pages, local Facebook groups, Instagram, TikTok, Craigslist and other appropriate channels. Coordinate professional photographers or videographers when needed. Manage and help improve ParkNation's social media presence across multiple communities. Create and coordinate organic posts, short-form videos, resident/community content, property updates, home listings and promotional campaigns. Work with ParkNation's remote marketing team in the Philippines to make sure campaigns, creative, landing pages, ads and follow-up systems are deployed correctly and on time. Help manage Meta and other digital advertising campaigns in coordination with the marketing team. Monitor comments, messages and engagement and help turn online conversations into actual prospects. Respond quickly to incoming sales and leasing leads by phone, text, Facebook Messenger, email and CRM. Qualify prospects, understand their needs and match them with available homes, sites or communities. Schedule and conduct home tours when needed. Follow up consistently with prospects until they buy, lease or clearly decline. Understand the sales process, identify objections, solve problems, negotiate appropriately and confidently ask for the sale. Help prospects understand available purchase, financing, rental and lease-to-own options where applicable. Maintain accurate lead notes, follow-up tasks, inventory information and marketing status inside ParkNation's CRM and operating systems. Track which marketing channels, listings and campaigns actually generate leads and closed business. Identify local partnerships, events, businesses, employers, influencers and community organizations that can help generate additional exposure and referrals. Continually look for better ways to market available inventory and grow occupancy. The Person We Want You must genuinely enjoy communicating with people. We are looking for someone who: Is confident speaking with prospects both in person and over the phone. Understands that speed-to-lead matters and is willing to respond quickly when a prospect raises their hand. Has strong sales instincts and knows how to ask good questions instead of simply giving information. Can overcome objections without being pushy. Is comfortable following up repeatedly and professionally. Understands that most sales happen through consistent follow-up rather than one conversation. Can take ownership of a project without waiting for detailed instructions at every step. Is highly organized and able to manage many moving pieces simultaneously. Has strong written communication skills. Has excellent attention to detail. Is comfortable working independently in the field. Is comfortable appearing on camera when appropriate. Can shoot attractive smartphone photos and video and understands basic framing, lighting and composition. Understands Facebook, Instagram, TikTok and Facebook Marketplace. Understands how local Facebook groups and community-based marketing work. Has experience using a CRM or is capable of quickly learning one. Is comfortable using Google Workspace, Microsoft Office or similar business tools. Can work effectively with remote team members and hold projects accountable to deadlines. AI Capability Is Required ParkNation is actively using AI throughout our business, and we want someone who embraces it. You should be comfortable using tools such as ChatGPT and other AI platforms to: Develop marketing campaigns and strategies Write and improve advertisements Create social media content and scripts Analyze competitors and local markets Brainstorm new lead-generation opportunities Improve sales scripts and objection handling Solve operational problems Research ideas quickly Improve productivity Build processes and workflows Find ways to automate repetitive work You do not need to be an AI engineer. You do need to be curious, resourceful and willing to use AI aggressively to become better and faster at your job. What Success Looks Like Imagine arriving at one of our communities and learning that a home has just become available. You walk the home, identify what makes it attractive, take great photos and video, prepare the marketing content, coordinate anything needed with our remote marketing team and get the property advertised quickly. Leads begin coming in. You answer the phone. You respond to Facebook messages. You ask the right questions. You explain the opportunity. You schedule tours. You follow up. You solve problems. And you help close the deal. That is the level of ownership we are looking for. We previously had a team member who could photograph a home, immediately get it advertised online, put her phone number on the listing, start answering calls and successfully work those leads through closing. We would love to find someone with that same combination of urgency, sales ability, marketing instinct and ownership mentality . Preferred Experience Experience in any of the following is helpful: Manufactured housing Apartments or residential leasing Real estate Automotive sales RV sales New home sales Property management Hospitality Recruiting High-volume inside sales Social media marketing Digital advertising Photography or videography Local business marketing Manufactured housing experience is a plus, but it is not mandatory. A proven ability to communicate, sell, learn quickly and execute is more important. Additional Requirements Reliable transportation and ability to travel between ParkNation communities in the Southeast Texas area. Valid driver's license. Smartphone capable of producing high-quality photos and videos. Ability to occasionally work outside traditional office hours when needed to respond to leads, capture events or accommodate prospects. Professional appearance and communication. Comfortable working in occupied residential communities. Ability to maintain confidential company and customer information. Willingness to be measured based on results, including response time, lead follow-up, tours, applications, sales, leases and occupancy growth. Compensation Compensation will be based on experience and capabilities and may include a combination of: Competitive base compensation Performance incentives Home sales or leasing bonuses Occupancy or revenue-based incentives We want compensation to reward someone who helps ParkNation grow. About ParkNation ParkNation Communities owns and manages manufactured housing and RV communities with a focus on improving communities, providing quality affordable housing and creating better experiences for residents. We are building a modern marketing and operating platform that combines strong local execution with technology, AI, automation and a distributed support team. If you are the type of person who sees an opportunity and immediately starts figuring out how to make it happen, we want to meet you.

To Apply Please send:

Your resume. A short introduction explaining why you would be good at this role. Examples of social media, photography, video, sales or marketing work you have personally completed. A short answer to this question: "You arrive at one of our communities and discover that a renovated manufactured home needs to be sold as quickly as possible. What would you do during the first 48 hours?" We care much more about how you think and execute than receiving a generic cover letter.

Pay:

From $52,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off

Work Location:

In person