Job Summary We are seeking an energetic and innovative Social Media Specialist to elevate shop construction presence across digital platforms. In this role, you will craft compelling content, manage social media campaigns, and analyze performance metrics to drive engagement and growth. Your expertise in digital marketing strategies, content creation, and social media management will be instrumental in connecting with our audience and amplifying our brand voice. This paid position offers an exciting opportunity to shape our online narrative and contribute to our marketing success through creative storytelling and strategic planning. Responsibilities Develop and implement comprehensive social media strategies aligned with marketing goals to increase brand awareness and audience engagement across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with target audiences while maintaining consistent branding standards. Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor interactions, and respond promptly to comments or messages. Conduct social listening to gather insights on public sentiment, trending topics, and competitor activities to inform content planning and community engagement efforts. Analyze social media performance using analytics tools like Google Analytics and native platform insights to measure campaign effectiveness and optimize future strategies. Collaborate with the public relations team to coordinate messaging during campaigns or crisis situations ensuring brand consistency across all channels. Utilize Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for media editing, graphic design, and video production to enhance visual storytelling. Perform keyword research and SEO best practices to improve content visibility in search engine results related to digital marketing efforts. Monitor digital marketing performance metrics regularly to assess ROI and adjust tactics accordingly for maximum impact. Skills Proven experience in social media management with a strong understanding of various platforms' algorithms and best practices. Expertise in content creation including graphic design, video editing, photography, and copywriting tailored for digital audiences. Proficiency in social listening tools and social media analytics platforms for data-driven decision making. Strong knowledge of SEO principles, web analytics (Google Analytics), marketing online analytics, and media performance monitoring. Skilled in using media editing tools such as Adobe Photoshop, Illustrator, Premiere Pro, along with social media management applications like Hootsuite or Buffer. Excellent communication skills with the ability to craft compelling messages that align with branding strategies. Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment. Familiarity with Facebook Advertising campaigns and digital marketing performance optimization techniques. Relationship management skills for engaging with influencers, partners, and community members effectively. Join us as a Social Media Specialist where your creativity meets strategic insight! Be part of a dynamic team dedicated to innovative digital storytelling that sparks conversations worldwide!

Pay:

$20.00 - $29.32 per hour

Benefits:

Relocation assistance

Work Location:

In person