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Utah Valley University

Student - Social Media Intern - University Marketing

Career Insights for Social Media Strategist / Specialist

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What they do

A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.

$64,546 / year median in Utah

+12% projected growth

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Job Description

Utah Valley University is seeking three interns to help manage and run social media accounts and digital campaigns for the University Marketing and Communications department. Leverage social media management and planning tools to assist with community management, monitor conversations and mentions, organize campaign workflows, and compile benchmarking data to support campaign evaluation. Actively engage with the university social media community, responding to comments, messages, and mentions to foster positive interactions. Support cross-functional Marketing & Communications initiatives by using project management tools to coordinate social media deliverables, manage timelines, and facilitate collaboration across integrated campaigns. Support the creation of original video content that complements written Marketing & Communications content, helping amplify key messages and campaigns across university social media platforms. Under the direction of the current social media intern, contribute to and aid in the content creation process for multiple media platforms. Engage in brainstorming a nd team meetings to generate ideas for various social media campaigns Liaise with various areas within the University Marketing and Communications department and other departments and programs to support marketing efforts. Assisting in the development and execution of social media ad campaigns to promote university initiatives, events, and programs. Provide support for digital marketing campaigns, including coordinating assets, tracking performance, and contributing insights for improvement. Must be a current UVU student. Excellent knowledge of social media platforms. Knowledge of analytical tools. Creative mindset. Ability to multitask. Prior experience with marketing or social media. Experience creating short-form video content that demonstrates storytelling, editing, and audience engagement Video editing skills using mobile devices. Excellent written and verbal communication skills with attention to grammar and detail. Ability to interpret basic social media analytics and benchmarking data to inform content decisions.