Hammerton is a leading American designer/manufacturer of custom decorative lighting for the hospitality, commercial and residential markets. We are known as a major design innovator in our industry, and we're rapidly growing. Our in-house blown and kiln-fired glass capabilities, combined with our expertise in metal fabrication and machining, make us uniquely capable of addressing the needs of the design industry's most discerning clients. Hammerton lighting can be found in leading five-star hotels and resorts, award-winning restaurants and many of the most beautiful homes in North America. The Email & Social Media Specialist is responsible for bringing the Hammerton brand to life across social media (primarily Meta), email, and our blog, from concept and capture through publishing, performance analysis, and optimization. This role reports to the Director of Marketing and supports all Hammerton brands. This is a hands-on creative role with a strategic, AI-forward mindset. Beyond producing beautiful content, the ideal candidate will design and manage AI agents and automated workflows that multiply the team's output, freeing time for the big-picture thinking that grows our audience and drives results. Success depends on pairing a strong visual eye with analytical rigor and a genuine curiosity about how AI can change the way marketing gets done.
ESSENTIAL DUTIES AND JOB RESPONSIBILITIES
Plan, shoot, and edit story-driven social media photos and videos for Meta and other platforms. Produce short-form video, primarily on a smartphone and use AI post-production tools to showcase our products, artisans, glassblowing and fabrication processes, and installed projects. Own the social media content calendar, including publishing, captions, hashtags, and engagement with our community of designers, architects, and customers. Develop, write, build, and send email campaigns, including newsletters, product launches, and automated nurture sequences for trade and consumer audiences. Manage email list health, segmentation, and testing to improve open, click, and conversion rates. Plan and write blog content that supports brand storytelling, SEO/AEO, and product education. Design, build, and maintain AI agents and automated workflows that support content ideation, drafting, editing, scheduling, reporting, and other repeatable marketing tasks. Evaluate new AI tools and recommend practical ways to improve quality, speed, and efficiency across the marketing team. Track, analyze, and report on social, email, and blog performance, translating data into clear insights and recommendations. Develop quarterly channel strategies aligned with company goals, product launches, and sales priorities. Maintain a consistent, elevated brand voice and visual standard across all channels. Collaborate with Design, Product, Sales, and Production teams to source stories, content, and on-site shoot opportunities. Perform other duties and responsibilities as assigned.
EDUCATION AND EXPERIENCE REQUIREMENTS
Candidates may qualify through a variety of education and experience backgrounds, including: 3+ years of hands-on experience in social media, content creation, and email marketing with a strong portfolio of results. A bachelor's degree in marketing or another related field is preferred but not required. A portfolio of short-form video content you have shot and edited is required. Experience building or managing AI agents, automations, or AI-assisted workflows is strongly preferred. Please be prepared to share examples. Experience with Klaviyo or other leading email platform software is preferred. Experience marketing luxury, design, home, or hospitality products is preferred.
QUALIFICATIONS
Strong visual eye for composition, lighting, and pacing in short-form video. Proficiency shooting and editing short-form video on mobile, using apps such as Canva, Instagram's native editor, or similar. Excellent writing skills with the ability to adapt tone for trade and consumer audiences. Working knowledge of AI tools and platforms, including prompt design, agent configuration, and workflow automation is preferred. Strong analytical skills with experience using platform analytics, Google Analytics, or similar tools to measure performance and guide decisions. Big-picture strategic thinking balanced with attention to detail and follow-through. Ability to manage multiple projects and deadlines in a fast-paced, growing company. Self-motivated, curious, and eager to experiment, learn, and share what works. Strong communication and collaboration skills across departments. Experience working with Meta and Instagram. Experience with TikTok and Pinterest is preferred.
WORKING CONDITIONS
On-site position based at our Salt Lake City facility. Regular work on the production floor and in the glass studio to capture content, including adherence to all safety protocols and PPE requirements. Occasional travel to capture installed projects or attend industry events may be required.
