Social Media and Marketing Specialist Encore Consignment Boutique Alexandria, VA Job Details Part-time $24 - $29 an hour 1 hour ago Qualifications Customer communication Social media marketing Shopify Fashion retail Attention to detail TikTok Facebook Instagram Full Job Description Encore Consignment Boutique is seeking a creative, fashion-forward, and dependable Marketing & Social Media Specialist to help grow our brand and strengthen our online presence. Encore is a carefully curated women's luxury consignment boutique specializing in designer clothing, handbags, shoes, jewelry, and accessories. We are looking for someone with a strong eye for style and an understanding of how to create beautiful, engaging content that reflects the Encore brand. Position Overview The Marketing & Social Media Specialist will be responsible for creating and managing content across our social media platforms, online store, website, and email marketing. This role will help showcase new merchandise, promote the boutique and its events, increase online engagement, and drive both online and in-store sales. The ideal candidate is creative, organized, reliable, and comfortable working independently while collaborating closely with the boutique owner and team. Responsibilities Manage Encore Consignment Boutique's social media presence across Instagram, Facebook, TikTok, and other relevant platforms. Take high-quality photographs and videos of new merchandise, including designer clothing, handbags, shoes, jewelry, and accessories. Create engaging Reels, Stories, videos, and other short-form content that reflects Encore's elevated, fashion-forward aesthetic. Photograph and prepare new merchandise for posting to Encore's online store and website . Upload product listings and ensure photographs, descriptions, pricing, designer information, and other product details are accurate and presented attractively. Write engaging and descriptive product descriptions for online merchandise. Create creative, on-brand captions for social media posts. Create and send marketing emails and newsletters featuring new arrivals, seasonal merchandise, promotions, events, and boutique news. Develop visually appealing email marketing content designed to encourage customers to shop online and visit the boutique. Maintain an organized content and marketing calendar for social media, website updates, email campaigns, promotions, and events. Help develop and execute marketing campaigns to increase brand awareness, customer engagement, website traffic, online sales, and in-store visits. Assist with promoting boutique events, special promotions, new merchandise, and other marketing initiatives. Stay current on fashion trends, luxury brands, social media trends, popular sounds, and digital marketing strategies. Monitor social media comments and messages and respond in a professional and personable manner. Track social media and email engagement and identify opportunities to improve reach and performance. Collaborate with the boutique owner and team to ensure all content consistently reflects Encore's brand, aesthetic, and voice. Ideal Candidate Passionate about fashion, luxury, designer brands, and visual storytelling. Strong understanding of Instagram, Facebook, TikTok, and current social media trends. Creative with a strong eye for photography, styling, composition, and aesthetics. Comfortable creating Reels, short-form videos, and other visual content. Excellent writing and communication skills. Experience with email marketing and creating marketing emails is preferred. Experience managing social media for a fashion, retail, luxury, beauty, or lifestyle brand is a plus. Experience with Canva, CapCut, Adobe Creative Suite, Shopify, or similar content and e-commerce platforms is a plus. Reliable, organized, and able to work independently. Professional, personable, and comfortable representing a luxury boutique. Detail-oriented with the ability to maintain a consistent brand image. Able to work in a fast-paced retail environment and adapt to changing priorities. Must be willing to undergo a background check What We're Looking For We are looking for someone who can bring creativity, consistency, and personality to Encore's marketing. The ideal candidate understands that luxury is not just about the products—it is also about how the brand is presented and how customers experience it. This is a hands-on position for someone who enjoys creating content, working with beautiful merchandise, staying current with fashion and digital trends, and helping a growing boutique connect with its customers.

Pay:

$24.00 - $29.00 per hour Expected hours: 10.0 - 20.0 per week Application Question(s): Are you willing to undergo a background check for this position?

Experience:

Social media marketing: 3 years (Preferred) Fashion retail: 1 year (Preferred) Ability to

Commute:

Alexandria, VA 22314 (Required)

Work Location:

In person