Lifestyle Physicians is a physician-led health and wellness practice serving Northern Virginia. We combine integrative, functional, and lifestyle medicine to help patients reverse chronic disease, optimize hormones, lose weight sustainably, and extend healthspan. Our growth is driven by education — and we need someone who can get that education in front of the right people. The Role We're hiring a Social Media & Digital Marketing Specialist to own our digital presence end to end. This is not a "post three times a week and check the box" job. You'll be running campaigns, building funnels, managing our search visibility, and using AI to produce at a volume a traditional marketer can't match. If you're technically fluent, self-directed, and want your work measured by leads and booked consults rather than vanity metrics, keep reading. What You'll Own Build and execute the content calendar across Instagram, TikTok, Facebook, and YouTube ,Linkden — short-form video, carousels, reels, and educational content Run paid campaigns in
Meta Ads Manager:
audience building, creative testing, retargeting, budget management, and reporting on cost per lead Manage our Go High Level instance — funnels, landing pages, pipelines, email and SMS automations, workflows, and lead nurture sequences Own our Google Business Profile listings: posts, Q&A, review generation and response, photo updates, and local search performance Implement AEO (Answer Engine Optimization) so we show up in AI-generated answers on ChatGPT, Google AI Overviews, Perplexity, and Claude — structured content, FAQ schema, entity consistency Use AI tools daily for content production, editing, repurposing, and research — and improve our workflows as the tools change Report on what's working monthly: reach, engagement, cost per lead, conversion to consultation Requirements Expert-level Go High Level. You've built funnels, automations, and pipelines from scratch. This is non-negotiable and will be tested during the interview Demonstrated experience running Meta ad campaigns with real budget and real results Hands-on proficiency with Instagram and TikTok — including shooting and editing short-form video Working knowledge of Google Business Profile management and local SEO Practical fluency with AI tools (ChatGPT, Claude, Midjourney, or similar) and a clear point of view on how to use them well Familiarity with AEO/GEO principles and how search behavior is shifting toward AI answers Strong written communication — you can write in a physician's voice without sounding like a brochure Comfortable with analytics and able to explain what a number means, not just report it You must be able to be on-site at our Warrenton clinic at least once per week. This is not a fully remote position. Nice to Have Experience marketing a healthcare, medical aesthetics, or wellness practice Working understanding of HIPAA in a marketing context (patient testimonials, before/after content, ad targeting) Graphic design skills — Canva, Adobe Illustrator, or Photoshop Video editing (CapCut, Premiere, Descript) Why This Role You'll work directly with the physician-owner, with fast decisions and no layers of approval. You'll see the direct line between your campaigns and patients whose health changes. And you'll have real latitude to build the system, not just execute someone else's plan. To Apply Send your resume along with a short note covering: (1) a Go High Level build you're proud of and what it did for the business, and (2) one example of how you use AI in your workflow. Links to social accounts or campaigns you've run are strongly preferred over a generic
