North America Case IH Public Relations

Job Description North America Case IH Public Relations Requisition ID:

4530

Job Location:

Racine - Wisconsin -

United States Category:

Sales and Marketing Job Type:

Full Time Apply now Apply Now Start applying with LinkedIn Start Please wait... About Us We serve and advance the people who feed and build a growning world. From developing products that run on alternative power to productivity-enhancing precision tech, we are delivering solutions that benefit people - and they are possible thanks to people like you. If the opportunity to build your skills as part of a collaborative, global team excites you, you're in the right place. Grow a Career. Build a Future! Be part of this company at the forefront of agriculture and construction, that passionately innovates to drive customer efficiency and success. And we know innovation can't happen without collaboration. So, everything we do at CNH Industrial is about reaching new heights as one team, always delivering for the good of our customers. Job Purpose The North America Case IH Public Relations role is responsible for strengthening the earned media presence of CNH's agricultural brands across the region. This position leads regional PR strategy, storytelling, media relations, and market coordination to ensure consistent, relevant, and high-impact communication aligned with global brand direction. Key Responsibilities 1) PR Strategy & Editorial Planning

• Develop and execute the NA PR strategy, including editorial calendars, narrative priorities, and regional messaging.
• Align all regional plans with global brand communications and product launch timelines. 2) Media Relations & Press Office Management
• Establish and nurture direct relationships with Tier 1 agricultural trade media and mainstream outlets across NA where appropriate.
• In cases where the local market manages direct relationships, this role is responsible for coaching and coordinating these media interactions through the respective market communications offices, ensuring consistent and effective engagement with all NA media partners.
• Lead proactive pitching, interviews, feature placement, and spokesperson preparation.
• Manage day-to-day press office operations and support local markets as needed. 3) Content Development
• Write and edit press releases, op eds, Q&As, speeches, media kits, and messaging documents.
• Translate technical and complex topics into clear, compelling stories for diverse audiences. 4) Market Enablement & Governance
• Coach market communication specialists and ensure timely local execution of global/regional go-to-market activities.
• Ensure brand guidelines, tone of voice, and messaging frameworks are respected across markets.
• Gather insights and best practices to strengthen regional consistency and effectiveness. 5) Integrated Campaigns & Events support
• Partner with social, events, product marketing, and agencies to deliver integrated campaigns across paid/owned/earned/shared channels.
• Coordinate and support media events, press conferences, fairs, and field demos. 6) Issues and Crisis Communications Readiness
• Support alignment with global protocols for issues and crisis responses, ensuring consistent, accurate regional messaging. 7) Measurement & Insights
• Monitor share of voice, media quality, message accuracy, and coverage across markets.
• Produce dashboards and recommendations for continuous improvement.

Experience Required Bachelor's degree in Marketing, Communications, Public Relations, or a related field. 8+ years of experience in PR or communications within multinational or matrixed environments. Strong media relationships and experience securing impactful coverage in NA. Excellent writing, editing, and narrative development skills. Experience coordinating or coaching regional/local teams Preferred Qualifications Experience in agriculture, construction, industrial, or technical sectors. Experience organizing media events and press conferences. Familiarity with integrated communications across PR, digital, and social. Additional languages and an international background are an advantage Pay Transparency ​The annual salary for this role is $86,625 - $132,825 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.) What We Offer We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect. At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including: Flexible work arrangements Savings & Retirement benefits Tuition reimbursement Parental leave Adoption assistance Fertility & Family building support Employee Assistance Programs Charitable contribution matching and Volunteer Time Off #LI-WM1 Click here to learn more about our benefits offerings! (US only) US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here . CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here .

Canada applicants:

CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation. If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnhind.com . Apply now Apply Now Start applying with LinkedIn Start Please wait...