Paid Media Professional

Are you a Marketing Professional or a Fortunate Amateur? Within our walls are experts, not amateurs—professionals who prove their worth every day to the most critical of audiences. Can you add to the talent pool, or have you just bounced from place to place working for lesser agencies with low standards? We are looking for someone to make this agency and the clients we serve better on day one. Are you impressive? What we're looking for. High-Level Digital Marketing Agency is actively seeking a skilled and experienced (not one or the other) Paid Media Professional with sophisticated expertise in managing and improving outcomes for a multitude of complex and competitive multi-industry campaigns across Paid Search, Display, Paid Social, and other local, regional, and national Paid Media programs. Applying for this role means you are fully capable of taking complete ownership of all aspects of client-based paid media programs across multiple channels - including strategy development, planning, implementation, monitoring, optimization, and detailed performance analysis of primarily lead-gen programs. Applying for this role means you have the skills and expertise to impress a seasoned team of marketers with your knowledge and experience in creating desired outcomes and thinking in and out of the box to create impressive results for our clients. Applying for this role means you understand that this agency has been doing this successfully for twenty-four years and is intimately familiar with what an impressive practitioner of paid media looks like, yet you feel you can set the bar even higher.

Campaign Strategy and Execution:

Be an expert. Lead the development and execution of comprehensive paid media strategies (PPC, Display, Social Advertising, etc.) designed to effectively identify and target a highly qualified audience across varied industry segments, drive engagement, and conversions, that lead to customer acquisition. Continue to impress. Develop and maintain data-driven strategies for keyword selection, audience targeting, and bidding, ensuring that keywords, copy, and targeting strategies align with campaign goals and continue to improve over time. Always push farther. Continuously refine ad messaging, creative assets, and targeting tactics based on performance data and audience insights to drive continuous improvement in results.

Collaboration, Communication, and Professionalism:

You must be someone everyone respects and enjoys working with. A professional that makes everyone around them better. Constant collaboration with the content and creative teams to develop targeted messaging and high-performing ad creatives that resonate with specific audience segments. Enhance our client success teams by providing them impressive results, actionable insights and continuous performance improvements for their clients campaigns. Present performance data and insights regularly to clients and internal stakeholders, that will drive data-backed recommendations for future strategies. Be the internal subject matter expert on all things related to paid media, advising teams on best practices, trends, and opportunities for growth.

Organized and Aligned:

Effectively manage and allocate paid media budgets to optimize return on investment (ROI) and meet campaign objectives. Track key performance indicators (KPIs) such as conversion rates, visits, and Return on Ad Spend (ROAS) to ensure campaign effectiveness. Efficiently organize all client programs and develop automated processes where required, but never at the expense of creating better results.

Qualifications:

Required experience: We don't care how long you've been doing this, only that you're better than most at doing it, and can prove it. If you can't prove it to a room full of experts, stay home. Be a person that others like to work with and makes everyone around them better, if you're not that, stay home.

Job Type:

Full-time Pay:

From $70,000.00 per year

Benefits:

401(k) Dental insurance Health insurance Paid time off Vision insurance

License/Certification:

Google Ads Certification (Required)

Work Location:

In person