Casting a comedic commercial celebrating the limited-time return of a favorite lineup of menu items.
Synopsis:
Styled as a serious local breaking-news broadcast, the campaign treats the return of the limited-time lineup like the biggest story of the year. The humor comes from everyone playing the heightened premise completely straight—from a polished anchor reporting from the studio to a field reporter covering the growing excitement outside the restaurant. Content will include a :30 hero spot, a :15 spot and vertical paid-social assets. Filming will take place Sept. 8 in Dallas, Texas, at a restaurant and nearby studio. Seeking performers with strong comedic timing, natural delivery and the ability to bring authenticity to an intentionally over-serious premise.