Advertising Agency Account Executive Traffic Advertising - 3.6 Palm Harbor, FL Job Details Full-time $45,000 - $60,000 a year 1 day ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision insurance 401(k) matching Employee discount Life insurance Qualifications Email marketing Sales Account development Schedule management Account management

Marketing Full Job Description Responsibilities:

To organize and execute day-to-day processes and responsibilities on behalf of the assigned clients. The Account Executive will work with all support departments to execute his or her workload on behalf of all Traffic Advertising and The Longley Group client objectives.

General Duties:

• Create and manage daily sales and ups tracking sheets (as needed).
• Create and manage production sheets, offers and disclaimers sheets, and mailer tracking sheets as needed
• Create, manage, and release any of the following jobs: e-blasts, print ads, direct mail pieces, digital assets such as display banners, social media ads, and Web site rotators, TV, OTT, and radio spots, etc.
• Communicate with clients as necessary to complete everyday asset changes for release.
• Proof ads before submission (i.e. grammar, spelling, manufacturer compliance, legal concerns, etc.).
• Submit ads for manufacturer compliance pre-approval
• Send traffic for jobs as needed (i.e., print ads, radio, OTT, TV spots, etc.)
• Release ads with appropriate disclosures that correspond with overall client direction and have client's final approval.
• Confirm receipt of all released jobs (traffic instruction confirmation is separate)
• Analyze and present phone call tracking reports (as needed)
• Manage the execution of new creative programs for clients based on competitive analyses.
• Write and edit radio and TV scripts as needed
• Manage and maintain client monthly budgets (major media changes excluded).
• Review and communicate client sales results with Senior Account Executive (or client, as needed) for current and future ad adjustments.
• Complete month-end reports including recommendations and insights (executive summaries) for increasing traffic moving forward
• Attend all relevant meetings (internal, external, and via phone conference) to proactively disseminate information to all necessary parties to keep business moving forward.
• Display ongoing commitment and passion to client business through communication, responsiveness, and knowledge.
• Understand, respond to, and integrate client input.
• Set and track all appropriate media and creative development timetables to ensure deadlines are met
• Communicate creative, media, promotion, and merchandising elements to the client as needed
• Manage support departments and the group to ensure timely and accurate delivery of creative and planning
• Assist in strategy development for account planning, including creative execution and client presentation delivery
• Work with the media department to identify and deliver special opportunity programs (e.g., added value, etc.)
• Work with the media department on presentations that can accomplish client traffic (and sales) goals
• Possess a full working knowledge of the client's market (e.

g., market share, competitors, etc.) and translate this into strategic advertising and promotional ideas

Summary:

The Account Executive is directly accountable to his or her Senior Account Executive, as well as to the Executive Manager, the Director of Client Services, and/or the Vice President of Client Services for the effective and efficient operation of all functions assigned to him or her within the group. The responsibilities are many, various, and are not necessarily limited to those written in this document. These responsibilities must be focused toward continuously maintaining exceptional service to the clients of Traffic Advertising and The Longley Group, and in constantly working toward achievement of the goals set forth by the Client Services team at the outset of each month.

Job Type:

Full-time Pay:

$45,000.00 - $60,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance

Experience:

Marketing:

1 year (Preferred)

Work Location:

In person