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FI
Florida Institute of Neurology
Marketing Liaison
Career Insights for Healthcare Account Executive
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Based on Florida data
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What they do
A Healthcare Account Executive maintains communications with business clients that buy healthcare related products or services from a company. Manages current healthcare accounts to execute sales, works with clients over time, and recruits new clients.
$81,699 / year median in Florida
+3% projected growth
Job Description
Job Overview We are seeking Marketing Liaison to serve as the vital bridge between our sales teams, clients, and strategic partners. In this dynamic role, you will leverage your expertise in scientific and medical equipment technical sales, pharmaceutical and medical sales, and enterprise selling to foster strong relationships, facilitate product demonstrations, and drive business growth. Your leadership in territory management, negotiation, and account management will be essential to meeting or exceeding sales goals. This position offers an exciting opportunity to contribute to innovative healthcare solutions while honing your skills in outside sales, customer service, and technical product knowledge. Duties Act as the primary point of contact for clients and internal teams to ensure seamless communication and collaboration across all sales activities Conduct engaging product demos and technical presentations tailored to client needs in the scientific, medical, or pharmaceutical sectors Develop and manage a designated territory by identifying new business opportunities and nurturing existing accounts Negotiate deals effectively to close sales while maintaining strong customer relationships and ensuring mutual satisfaction Provide exceptional customer service by addressing client inquiries promptly and offering tailored solutions based on their technical requirements Collaborate with sales teams to meet or exceed monthly and quarterly sales targets through strategic planning and outreach Prepare detailed reports using Microsoft Office tools such as Word and PowerPoint to support proposals, presentations, and analysis of sales performance Requirements Proven experience in pharmaceutical, medical equipment technical sales, or scientific product sales with a focus on B2B (business-to-business) environments Strong negotiation skills with a track record of closing deals successfully Excellent communication skills—both verbal and written—to articulate complex technical information clearly Demonstrated ability in account management, territory management, and outside sales strategies Knowledge of enterprise selling techniques combined with analysis skills for market trends and customer needs Familiarity with Microsoft Office suite including Word and PowerPoint for reporting and presentations Ability to meet or exceed sales goals consistently through proactive outreach and relationship building Leadership qualities that inspire confidence in clients and team members alike Prior experience in medical or pharmaceutical sales is highly desirable, along with a solid understanding of scientific/medical equipment technical specifications