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NB
Nexstar Broadcasting
Account Executive
Career Insights for Account Executive (General)
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Scorecard
Based on North Carolina data
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What they do
An Account Executive manages communications with business clients that buy services from a company, such as advertising or banking services, or manages sales accounts. Works with a set of clients over time, and recruits new clients. Promotes products developed specifically for a client, such as an advertising campaign, or matches clients with available services or products.
$75,340 / year median in North Carolina
-4% projected decline
Job Description
WNCT TV in Greenville, NC is looking for an Account Executive to join our team! The Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of digital and television advertising. Implements strategies to consistently grow revenue and exceed revenue goals. Establishes credible relationships with local business community. Makes sales calls on existing and prospective clients. Maintains assigned accounts and develops new accounts. Prepares and delivers sales presentations to clients. Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible. Provides clients with information regarding rates for advertising placement in all media. Develops advertising schedules with clients and station personnel responsible for placing advertising into station media. Works with clients and station personnel to develop advertisements. Performs other duties as assigned.