Role Overview This Sales Executive at Lake Fork Lure Co is responsible for building a territory of loyal retail outlets in Northeast Texas, primarily with bait and tackle shops around the best bass fishing lakes in the state. Lake Fork has a strong heritage of performance, and is well-known in Texas. This role will be to ensure that our baits, rods, and other fishing accessories are available wherever anglers shop. The ideal candidate is an independent, motivated, and results-oriented sales professional who thrives in the field, understands the outdoor retail ecosystem, and knows how to grow both doors and dollars. Core Responsibilities

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Territory Growth & Revenue:

Develop and execute a growth strategy for the region, meeting and exceeding revenue targets for independent accounts.

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New Account Development:

Identify, prospect, and open new retail partners around lakes, primarily focused on bait and tackle shops

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Account Management:

Strengthen relationships with existing dealers to grow sell-in and sell-through, ensuring repeat orders and category growth.

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Brand Building:

Drive visibility of Lake Fork Lure Co at retail by securing fixtures, POP displays, merchandising, and in-store events.

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Territory Coverage:

Actively travel throughout the territory to conduct store visits, participate in local events, and support the brand by working in the mobile store at tournaments in the territory.

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Reporting :

Maintain accurate pipeline management, sales forecasting, and territory performance tracking. Success Expectations In this role, success looks like: Quick understanding of the Lake Fork product assortment and an ability to translate that into an effective sales pitch. Diligent management of your calendar and territory, being efficient in covering relevant retail outlets without excessive drive time between stops. Constant inside sales (on the phone) and outside sales (in the store) outreach. Increased store count and sku count in the majority of stores in the territory. Positive relationships built with store managers and owners who look to you for expertise on their assortment and sell-through opportunities. Partnership with Lake Fork Lure Co team members and external partners to make a positive impact in your territory and in the office. Qualifications & Experience 3-5+ years of outside sales experience, ideally in outdoor or sporting goods. Located within reasonable driving distance of major fishing lakes in Northeast Texas. Demonstrated success in growing wholesale revenue and opening new independent retail accounts. Entrepreneurial, self-starter mindset with the ability to work independently in a fast-paced, high-growth environment. Willingness to travel extensively throughout the territory Be an avid angler. You need to speak the language of fishing and develop a trusting relationship with different buyers you will work with Passion for the outdoors.

Job Specifics Job Type:

Full-time Work Location:

Remote Benefits:

Medical, Dental, Vision, Life insurance Paid time off Employee discount Mileage reimbursement

Pay:

$50,000.00 - $70,000.00 per year

Benefits:

Dental insurance Employee discount Flexible schedule Health insurance Paid time off Vision insurance Work from home

Work Location:

On the road