Marketing Coordinator I
Thompson Tractor Co., Inc.
Birmingham, AL (In Person)
Full-Time
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Job Description
Position Summary The Marketing Coordinator I will assist the Marketing Manager in executing strategic marketing plans for revenue divisions of Thompson Tractor Company ("TTCo"). The position holder will become the imbedded strategic marketing partner for one of those divisions. Essential Responsibilities & Expectations Work closely with Division Leadership, the Director of Marketing and the Marketing Manager on executing marketing plans that drive business results Execute marketing campaigns individually and at the direction of the Director of Marketing and/or the Marketing Manager in relevant business segments and media channels, monitoring campaign and program results Manage and deploy OEM marketing programs Participate in customer events and TTCo events Create and place content for assigned marketing channels, including websites and social mediaTravel - up to 25% and including some weekends - with dealer personnel, sales representatives and/or Marketing colleagues as required Support and assist management with all related administrative tasks Understand and use related websites, programs and software Perform other duties as assigned Qualifications Education Bachelor's degree required. Experience No previous business experience required. Skills and Competencies Integrated Marketing Digital Marketing Heavy Equipment Industry Knowledge Relationship Building (Internal and External) Problem Resolution Telephone/Verbal Communication Written Communication Computing Skills including Microsoft Office Organization to prioritize workload Self-motivated and results-oriented Social media Marketing project management Job Training TTCo and OEM Computer Programs Microsoft Office Suite - Basic & Intermediate Hubspot CRM Safety Summary Working Conditions Work is normally performed in the Marketing Department office environment. Some work must be performed in the shop and field environment with limited exposure to physical risk. Some physical effort is required for this position. Physical Requirements Ability to pass pre-employment background check, physical exam (including drug screen), and perform physical requirements of the job. Ability to speak, listen, write, and type effectively Reaching, grasping, and stooping Kneeling and crawling under equipment Climbing ladders and equipment Lifting and carrying up to 75 lbs. Job Hazards Strains related to lifting Repetitive hand motions (e.g., computer work) Back and neck strain Work‑related stress Potential hazards from operating office equipment Thompson Tractor is an Equal Opportunity Employer including Veterans and Individuals with Disabilities.
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