Job Summary We are seeking an organized, creative, and highly motivated Marketing Coordinator to support the company's marketing B2B initiatives. This role coordinates multichannel campaigns, manages social media and website content, and uses performance data to strengthen brand awareness and generate leads. The ideal candidate is a collaborative initiative-taker with excellent communication skills, strong attention to detail, and the ability to manage multiple priorities in a fast-paced environment. Duties and Responsibilities

• Develop and execute an integrated marketing and social media strategy aligned with company goals.
• Manage and regularly update the company's presence on Facebook, Instagram, and LinkedIn.
• Create, curate, and schedule engaging content—including copy, graphics, video, customer success stories, product highlights, and relevant third-party content—through a coordinated content calendar.
• Plan and manage campaigns across Google Ads, Facebook, LinkedIn, email, and other digital channels to increase brand awareness, engagement, and lead generation.
• Produce and distribute customer newsletters.
• Develop, maintain, and consistently apply brand standards across marketing channels and materials.
• Manage website content through WordPress or a similar content management system, including updates to policies and terms and conditions.
• Conduct keyword research and apply SEO best practices to website pages, blog posts, and landing pages.
• Monitor campaign and website performance using Google Analytics, Google Tag Manager, and related tools, and translate findings into actionable recommendations.
• Collaborate with internal teams and external partners to ensure marketing initiatives are accurate, timely, and aligned with business priorities. Qualifications

Education:

Bachelor's degree in marketing, Communications, Business, Journalism, Public Relations, or a related field preferred; equivalent professional experience will be considered.

Experience:

1+years of experience in marketing, digital marketing, social media management, or a related role preferred.

Digital Marketing:

Working knowledge of SEO, SEM, paid advertising, email marketing, and social media strategy.

Platforms and Analytics:

Experience with Google Ads, Google Analytics, and social media management tools.

Content and Design:

Strong writing, editing, and visual storytelling skills, with proficiency in Canva and Constant Contact.

Website Management:

Experience with WordPress or a similar content management system and familiarity with website optimization best practices.

Software:

Proficiency in Microsoft Office Suite, familiarity with SEO tools preferred.

Analytical Skills:

Ability to interpret campaigns, website, and audience data and use insights to guide decisions.

Work Style:

Self-motivated, detail-oriented, and able to manage competing deadlines while working independently and collaboratively. Who We Are Grayling Associates, Inc. is a leading financial services recruiting and consulting firm based in Bloomfield, Connecticut.

Pay:

$20.00 - $25.00 per hour Expected hours: 15.0 - 20.0 per week

Work Location:

In person