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University of Central Florida

Associate Director, #Content Engagement

Career Insights for Event Promotions Marketing Associate

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What they do

An Event Promotions Marketing Associate plans and organizes event based marketing promotions for business products or services. Organizes events or event-based campaigns that reach targeted audiences directly, in person or online. Assists with planning, publicity and logistics for promotional events.

$56,344 / year median in Florida

-2% projected decline

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Job Description

This position assists in the management of the overall #Content unit within UCF, Conference, and NCAA rules and regulations, and is engaged in the implementation and activation of organizational branding and fan development campaigns for 16 nationally recognized sports programs through various social media platforms. Responsibilities include, but are not limited to: Assists in managing the overall #Content unit within UCF Athletics under the Sr. Associate AD, #Content Implements branding and fan development campaigns for 16 nationally recognized sports programs through the creation of engaging, entertaining and education content Serves as the primary voice of the @UCFKnights accounts Oversees additional brand and sport accounts across the #Content unit Leads the #Content Engagement internship program Researches trends and best practices to share with #Content unit as well as other external team members Collaborates with external teams (Brand Advancement, ChargeOn Fund, Corporate Partnerships, Tickets, Video Services) to grow awareness of the UCF brand and maximize revenue opportunities Handles gameday/event responsibilities for assigned sports as needed Represents UCFAA, Inc. and UCF to the NCAA, Conference, other universities, and the community; serves as liaison to campus constituencies and on committees as requested. Other duties as assigned Minimum qualifications: Master's degree in an appropriate area of specialization; or Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.
Preferred qualifications:
2+ years of progressive marketing experience with an emphasis on game day experience. Graphic design, strong creativity, attention to detail, communication, and organizational skills. Due to the nature/scope of Athletics and Athletics events, position may require work during evenings, weekends, and holidays, as well as the ability to stand / walk for extended periods of time and occasional travel. As a staff member of UCF Athletics, the selected candidate will be a person of integrity and character who shares a commitment for customer service and knowing / complying with NCAA, Conference, and institutional rules as they apply to the UCF Athletics program.