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UO
University of Central Florida
Associate Director, #Content Engagement
Career Insights for Event Promotions Marketing Associate
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Based on Florida data
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What they do
An Event Promotions Marketing Associate plans and organizes event based marketing promotions for business products or services. Organizes events or event-based campaigns that reach targeted audiences directly, in person or online. Assists with planning, publicity and logistics for promotional events.
$56,344 / year median in Florida
-2% projected decline
Job Description
This position assists in the management of the overall #Content unit within UCF, Conference, and NCAA rules and regulations, and is engaged in the implementation and activation of organizational branding and fan development campaigns for 16 nationally recognized sports programs through various social media platforms. Responsibilities include, but are not limited to: Assists in managing the overall #Content unit within UCF Athletics under the Sr. Associate AD, #Content Implements branding and fan development campaigns for 16 nationally recognized sports programs through the creation of engaging, entertaining and education content Serves as the primary voice of the @UCFKnights accounts Oversees additional brand and sport accounts across the #Content unit Leads the #Content Engagement internship program Researches trends and best practices to share with #Content unit as well as other external team members Collaborates with external teams (Brand Advancement, ChargeOn Fund, Corporate Partnerships, Tickets, Video Services) to grow awareness of the UCF brand and maximize revenue opportunities Handles gameday/event responsibilities for assigned sports as needed Represents UCFAA, Inc. and UCF to the NCAA, Conference, other universities, and the community; serves as liaison to campus constituencies and on committees as requested. Other duties as assigned Minimum qualifications: Master's degree in an appropriate area of specialization; or Bachelor's degree in an appropriate area of specialization and two (2) years of appropriate experience.