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AI Agency Group

AI Marketing Specilist

Career Insights for Ad Trafficker

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What they do

An Ad Trafficker schedules and monitors digital advertising and provides reports to sales and marketing staff and clients. Tracks, measures and analyzes the performance of digital ad campaigns. Uses advertising software and provides technical assistance for digital advertising programs.

$76,073 / year median in Florida

+1% projected growth

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Job Description

Job Overview About Us JT Foxx AI Companies, AI Agency Group, and AI Workforce are fast-growing organizations at the intersection of AI implementation and business growth. We run high-volume online events and webinars to generate leads and drive conversions, and we're looking for a Marketing Specialist who can own the paid acquisition engine behind them. The Role We need a hands-on Marketing Specialist who lives inside Facebook Ads Manager and GoHighLevel (GHL). You'll build, launch, and manage Facebook ad campaigns that drive registrations for our online events and webinars, then track every lead through the funnel in GHL, from click to conversion and continuously optimize for lower cost per conversion. Responsibilities Build and manage Facebook/Meta ad campaigns to promote online events and webinars Set up and maintain lead-generation funnels in GoHighLevel (landing pages, forms, workflows, automations) Track leads from ad click through registration, attendance, and sale using GHL Monitor campaign performance daily —
CPL, CPA, CTR, ROAS
— and adjust targeting, creative, and budget accordingly Diagnose tracking issues (pixel, UTM, conversion events) and implement fixes to improve attribution accuracy Continuously test and iterate on ad creative, audiences, and funnel steps to reduce cost per conversion Collaborate with sales/webinar teams to ensure leads are properly tagged, routed, and followed up on Report on campaign performance and funnel metrics on a regular cadence Requirements Proven experience running and managing Facebook/Meta ad campaigns (required — please share examples/results) Hands-on experience with GoHighLevel (GHL) — funnels, automations, pipelines, tracking Experience running or supporting webinars and online sales funnels Strong understanding of conversion tracking (Meta Pixel, Conversions
API, UTM
parameters) and troubleshooting tracking issues Data-driven mindset with a track record of improving cost per conversion/CPA over time Comfortable working in a fast-paced, high-volume marketing environment across multiple brands Excellent communication and ability to work independently Nice to Have Experience marketing AI products/services Familiarity with managing multiple ad accounts across brands Copywriting or creative direction experience for ad creative
Pay:
$55,000.00 - $70,000.00 per year
Benefits:
Health insurance Paid time off
Work Location:
In person