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Dexter Southfield
Marketing & Communications Coordinator
Career Insights for Advertising and Marketing Coordinator
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Based on Massachusetts data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$67,257 / year median in Massachusetts
-12% projected decline
Job Description
Position Overview:
The Marketing and Communications Coordinator supports a broad range of communications, content, and digital marketing functions. The ideal candidate brings strong writing and proofreading skills, experience with digital advertising, a collaborative mindset, and a genuine interest in developing expertise across multiple areas of school marketing and communications. This position reports to the Director of Marketing and Communications.Responsibilities:
Responsibilities will shift based on departmental priorities, individual strengths, and growth over time.Areas of work include:
- Write, edit, and proofread a range of content including constituent emails, newsletters, alumni stories, admissions pieces, event communications, Annual Report spotlights, and web copy.
- Plan and execute paid digital advertising campaigns across Google, Meta, and other platforms. Monitor and analyze campaign performance to optimize efforts.
- Support the coordination and project management of departmental work, including major print pieces and photo and video shoot logistics.
- Serve as a proofreading resource across the department, helping ensure accuracy and brand consistency in all written materials.
- Conduct student, faculty, and alumni interviews to gather content for publications.
- Assist with website content updates and webpage creation.
- Assist with vendor and freelancer coordination as needed.
Qualifications:
Required- Bachelor's degree in communications, English, journalism, marketing, or a related field
- 2-5 years working in marketing, advertising, or relevant fields
- Exceptional writing, editing, and proofreading skills with meticulous attention to detail
- Strong organizational skills and the ability to juggle multiple priorities and deadlines
- A collaborative approach to work
- Genuine curiosity and willingness to learn new tools and take on new responsibilities
- Alignment with the mission and values of Dexter Southfield A Plus
- Experience with paid digital advertising or digital marketing strategy
- Graphic design experience (Adobe Creative Suite, Canva, or similar)
- Digital photography experience
- Familiarity with independent schools or nonprofit environments