An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
The Marketing & Communications department is responsible for generating earned revenue, supporting contributed ie, and maintaining our brand through the content distributed and published by The Hanover Theatre (THT). Every member of our team supports the sales and strategic goals of THT by being well-informed, detail-oriented, and resourceful in our daily tasks. Every member of our team strives to exemplify our values and behaviors as brand ambassadors for The Hanover Theatre and Conservatory for the Performing Arts.
POSITION PURPOSE
The Marketing Coordinator provides day-to-day support to the Marketing & Communications team, with primary ownership of email marketing and paid digital campaign production. This role supports the execution of revenue-generating marketing campaigns through email marketing, digital advertising, CRM audience segmentation, campaign asset management, and design support. The Marketing Coordinator works closely with the Senior Manager of Marketing and Creative Services Manager to ensure campaigns are launched accurately, on time, and aligned withanizational goals. This role helps ensure campaigns and promotions run smoothly and supports theanization's overall brand, audience engagement, and revenue goals. The role is part of a collaborative and fast-paced team environment and requires strongmunication skills and attention to detail.
ESSENTIAL FUNCTIONS
Marketing:
Create, design, schedule, and manage promotional and informational email campaigns, including copy, graphics, audience segmentation, and testing, for performances, programs, and events across all venues.
Pull targeted, segmented audience lists from AudienceView(CRM) to support email campaigns.
Manage the email marketing calendar and send schedule, balancing frequency, timing, and priority across departments.
Serve as the primary point of contact for other departments requesting email sends, gathering copy, assets, and timing needs, and coordinating approvals.
Track and report on email campaign performance metrics as requested.
Campaign Creative & Digital Advertising:
Assist with the execution of marketing campaigns for performances, educational programs, events, andmunity initiatives across all venues.
Write, edit, proof, and adapt promotional copy for email campaigns, paid digital advertising, materials, and other marketing collateral.
Pull targeted CRM audience lists to support paid digital advertising, direct mail, and other marketing campaigns.
Create and adapt paid digital campaign creative assets, including headlines, ad copy, descriptions, images, video assets, and graphics, for Meta, TikTok, Google Display, YouTube, Native, Search, and other digital advertising campaigns.
Design & Visual Assets:
Create and adapt graphic assets for email marketing, paid digital advertising, , and materials while maintaining brand standards and campaign consistency.
Edit short-form video assets for digital advertising and other marketing campaigns using existing footage and show materials.
Assist in uploading and optimizing images, videos, and other media for email and digital advertising use.
Administrative & Departmental Support:
Assist in proofreading webpages, ed materials, emails, and other promotional content for accuracy, grammar, and brand alignment.
Organize marketing files and support general department operations.
Provide support to the Creative Services Manager and the Senior Manager of Marketing in executing campaigns and marketing initiatives as needed.
Other Essential Functions:
Ad to theanization's values at all times and in all interactions with staff, volunteers, and members of the public.
Fullyply with theanization's rules and regulations for the safe and efficient operation of all spaces.
SKILLS AND SPECIFICATIONS
The employee must possess the following knowledge, skills, and abilities and be able to demonstrate that they can perform the above responsibilities and essential functions to a high level ofpetency, with or without reasonable amodation. Ability to work approximately 40 hours per week, Monday through Friday, with occasional evening and weekend hours as needed to support events or campaigns.
Strong proficiency in English—able to read, write, andmunicate clearly and effectively, both verbally and in writing.
Proficiency in Adobe Creative Suite (particularly InDesign and Photoshop), Canva, and Microsoft Office. Experience creating digital marketing assets for email, web, , and paid advertising campaigns a plus.
Ability to adapt creative assets—including graphics, copy, and short-form video—for multiple marketing channels while maintaining brand standards and meeting platform specifications.
Comfort using CRM, email marketing, and digital asset management platforms, along with other web-based marketing tools.
Stronganizational skills and ability to manage multiple projects and deadlines in a fast-paced, detail-oriented environment.
Excellent time management and proofreading skills, with a strong eye for visual and written accuracy.
Ability to think critically and problem-solve using logic, creativity, and sound judgment.
Comfortable working independently and collaboratively across departments with professionalism, tact, and a solutions-focused mindset.
Ability to move throughout the theatre, Conservatory, and office spaces and perform job duties for extended periods.
Ability to lift and carry up to 20 pounds when supporting promotional or event materials.
Visual acuity for close-range tasks, including design work and proofreading.
Qualifications:
1-2 years of relevant experience in marketing,munications, digital content production, or graphic design (internships included).
Proficiency in Microsoft Office and familiarity with design platforms like Canva and Adobe Creative Suite (InDesign/Photoshop).
Strong writing, editing, and proofreading skills with attention to detail and tone.
Experience with email marketing platforms and/or CRMsystemsa plus (e.g.,AudienceView, Critical Impact, Mailchimp, Constant , or similar).
Experience with or interest in digital advertising platforms (Meta or TikTok Ads Manager)a plus.
Interest inthe performingarts or nonprofit marketing is preferred.
Ability to manage multiple tasks, meet deadlines, and work collaboratively across teams.
Availability for occasional evening and weekend events.
