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R
RXNT
Media Ad Trafficking
Career Insights for Ad Trafficker
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Scorecard
Based on Maryland data
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What they do
An Ad Trafficker schedules and monitors digital advertising and provides reports to sales and marketing staff and clients. Tracks, measures and analyzes the performance of digital ad campaigns. Uses advertising software and provides technical assistance for digital advertising programs.
$76,073 / year median in Maryland
+3% projected growth
Job Description
Description Key Responsibilities Responsibilities Ensure that campaigns launch on time and are fully executed according to the insertion orders Manage digital ad campaigns Diagnose ad serving problems and interface with the team and/or clients to identify solutions Assist with documenting, updating, and maintaining ad specs, trafficking, and workflow procedures for accounts Work directly with the account management team to optimize digital campaigns as needed Report on digital campaign performance and pacing throughout the flight of a campaign, as well at campaign conclusion Help to manage digital ad impression inventory avails in select cases