Communications and Marketing Coordinator The Park School of Baltimore Pikesville, MD Job Details Full-time $26.44 - $29.81 an hour 18 hours ago Benefits 403(b) matching Health savings account Disability insurance Health insurance Dental insurance Flexible spending account Tuition reimbursement Paid time off Parental leave Employee assistance program Vision insurance 403(b) Qualifications Vendor relationship building Teamwork Interpersonal skills Attention to detail Problem-solving Marketing operations Full Job Description The Park School

COMMUNICATIONS AND MARKETING COORDINATOR

(C&M Coordinator) is responsible for coordinating and implementing Park School's marketing plan for print, digital, radio, and other media in order to target and connect with relevant constituencies. A significant part of this responsibility is the effective management of the advertising budget. Year-to-year, the C&M Coordinator negotiates price, frequency, and placement of advertising, adapting to the competitive marketplace, and building and maintaining relationships in an ever-evolving media landscape. Beyond management of the advertising department, this position coordinates production of print and digital materials for the Communications office, Admission, Development, the Parents' Association, the academic administration, and academic departments. Other duties include the coordination of departmental workflow — ensuring the optimal effectiveness and excellence of the Communications and Marketing department's support of outreach, admission, retention, and fundraising efforts. Skills

• Strong interpersonal skills
• Strong analytical and problem solving skills
• Strong multi-tasking and prioritization skills
• Ability to work under pressure and meet deadlines
• Ability to work independently
• Attention to detail
• Proofreading and editing skills
• Experience with vendor relations and contract negotiations
• Experience with web based applications
• Working knowledge of online marketing tools, social media, and analytics
• Working knowledge of Adobe Creative Suite, Google Workspace, Canva Advertising and Marketing Initiatives
• Identify creative approaches to marketing challenges in support of Park's outreach, admission, retention, and fundraising goals
• Create, manage, and implement comprehensive multi-media advertising campaigns in concert with the Director of Communications and Marketing. Platforms include digital, print, radio (commercial and public), podcasts, neighborhood newsletters, online school review sites, and more.
• Coordinate all-school multi-media buying, including negotiating rates for purchase of time/space with media sales representatives, negotiate high-value placements, and investigate new opportunities. Coordinate production and implementation of direct mail campaigns.
• Build and maintain relationships with news media and publication representatives.
• Responsible for creation and submission of online events to various electronic media outlets.
• Identify opportunities for on-site advertising placement at Baltimore-area venues that provide marketing exposure for Park Print and Digital Production
• Create, manage production, and support distribution of printed materials for the Communications office, Admission, Development, the Parents' Association, the academic administration, and academic departments
• Establish relationships and negotiate contracts with vendors including print service providers, signage companies, and more
• Facilitate design, editing, revisions, and production for all annual admission materials used for solicitation of prospective families throughout the year Departmental Workflow
• Manage schedule of communications and marketing initiatives — maintaining spreadsheet and disseminate among all members of the Communications team
• Editing, writing, and updating content, both online and print — serve as part of team responsible for editing of school-wide materials and content on website, annually and on an as-needed basis
• Web Content and Database Management — serve as part of team responsible for all aspects of managing content of the website: HTML coding, photo selection, resizing and uploading, page layout, and annual content updates to website throughout the year
• In collaboration with the Director of Communications and Marketing, support the effective and efficient operation of the department's functions — including the implementation of new initiatives, responding to unanticipated challenges, and maintaining overall high caliber of work output Design
• As needed, and in coordination with the Director of Communications and Marketing, create, size/re-size, and update designed materials (print and digital) across various platforms (Google, Adobe Creative Suite, Wordpress, Canva, etc.)
• Maintain a schedule of design needs; fulfill as needed and/or do so in coordination with the Director of Communications and Marketing and, potentially, freelance designers.

Overarching all responsibilities is a keen sense of The Park School community — students, parents, grandparents, alumni, employees — and the mission of the school. The Park School Communications Coordinator is an integral part of the Communications and Marketing Department and will be called upon to provide creative solutions to intriguing and diverse challenges throughout each year. This position requires some early morning, evening, and weekend work. WAGES This is a non-exempt position that pays $26.44-$29.81/hr

BENEFITS

Park's benefits include a 403(b) retirement plan with matching contributions, and medical, dental, and vision insurance for individuals and families. Health Savings Accounts and Flexible Spending Accounts are also available. Employees receive disability and parental leave, along with paid time off. Other resources include an Employee Assistance Program, a Computer Buying Program, and various wellness initiatives. Additionally, the school offers the following distinctive program:

Tuition Remission:

Under current policy, employees who have been employed at Park full-time for two years are eligible to receive full tuition remission for their children who attend Park. (Employee children must meet the same standards for admission as all other applicants.) During the first two years of employment, employees may apply for Park's need-based tuition assistance program. The Park School of Baltimore does not discriminate against employees or applicants for employment on the basis of race, color, national or ethnic origin, religion, ancestry, gender, gender identity and expression, sexual orientation, age, marital status, or any physical or mental disability unrelated to a reasonable performance of an employee's duties. Interested candidates are asked to send a letter of interest, personal statement, résumé, and completed employment application (found at: parkschool.net/employment/) via email or US mail. Please also indicate whether there are any special circumstances that will affect the timing of your search, availability for interviews, and decisions for the coming year.

Pay:

$26.44 - $29.81 per hour

Work Location:

In person