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Choice Hotels International Inc

Marketing Executive Coordinator

Career Insights for Advertising and Marketing Coordinator

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What they do

An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.

$62,031 / year median in Maryland

-8% projected decline

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Job Description

Marketing Executive Coordinator Job SummaryThe Executive Marketing Assistant plays a strategic support role, providing high-level executive assistance to the Chief Marketing Officer and senior marketing leadership while also managing key marketing projects across the organization. This role ensures leadership priorities are executed efficiently, enables effective cross-functional collaboration, and supports the successful delivery of marketing initiatives. The position combines executive support responsibilities with project management oversight to drive operational excellence within a dynamic marketing environment. The role operates with a high level of autonomy, organization, and attention to detail.

ResponsibilitiesExecutive Support
  • Manage complex calendars, scheduling, and travel arrangements for the CMO and up to three Vice Presidents
  • Coordinate and prioritize executive communications, requests, and action items
  • Prepare agendas, presentations, reports, and briefing materials for leadership meetings
  • Coordinate leadership meetings, executive reviews, and board-level presentations
  • Serve as a liaison between executive leadership, internal teams, and external partners
  • Handle highly confidential information with discretion and professionalism
  • Track follow-ups and ensure timely completion of deliverables and commitmentsMarketing Project Management
  • Manage and coordinate marketing projects from initiation through completion, ensuring alignment with timelines, budgets, and objectives
  • Develop project plans, timelines, and status reporting for cross-functional initiatives
  • Conduct research and support strategic marketing initiatives
  • Facilitate collaboration across marketing functions including brand, digital, communications, and loyalty
  • Monitor project progress, identify risks, and escalate issues appropriately
  • Lead project status meetings and maintain documentation
  • Track deliverables, dependencies, approvals, and milestones
  • Coordinate with vendors, agencies, and partnersDepartment Operations & Coordination
  • Support annual planning processes and track departmental goals and engagement initiatives
  • Develop and maintain project tracking tools, workflows, and dashboards
  • Monitor project performance and key departmental KPIs
  • Support internal communications and employee engagement efforts
  • Coordinate team meetings, offsites, and special events
  • Maintain organized records of marketing initiatives and business documentation
QUALIFICATIONS
Employment Experience
  • 5+ years of experience in executive support, project management, marketing operations, or a related field
  • Experience supporting senior or C-level executives preferred
  • Experience managing multiple, concurrent projects in a corporate or marketing environmentTechnical Skills
  • Advanced proficiency in Microsoft Office Suite and collaboration tools
  • Experience with project management tools
  • Strong presentation development skills (PowerPoint or equivalent)Additional Skills & Competencies
  • Exceptional organizational and time management skills
  • Strong written and verbal communication skills
  • Ability to manage competing priorities and work independently
  • Strong attention to detail and problem-solving capabilities
  • Professional judgment and ability to handle sensitive information confidentially
  • Experience working cross-functionally within a marketing environmentEducation Requirements
  • Bachelor's degree in Marketing, Business Administration, Communications, Project Management, or related field or equivalent combination of education and work experienceSalary RangeThe salary range for this position is $80,000.
00 to $117,552.00.Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - are just a few:
  • Competitive compensation and benefits, including medical, dental, and vision coverage
  • Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
  • Financial benefits for retirement and health savings
  • Employee recognition programs
  • Discounts at Choice hotels worldwideAbout ChoiceChoice Hotels International, Inc.
(
NYSE:
CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We're the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that's who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.

Choice's Cultural ValuesWelcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show IntegrityChoice's Leadership PrinciplesAct with Intention | Lead with Authenticity | Grow & Deliver