Marketing Coordinator Rare Plant Fairy - 2.0 Detroit, MI Job Details Full-time $50,000 - $58,000 a year 1 day ago Benefits Health insurance Employee discount Qualifications Shopify E-commerce Communications Paid search marketing Copywriting Full Job Description Rare Plant Fairy | Detroit, MI | Full-time, onsite

Compensation:

$50,000 to $58,000 per year, depending on experience Reports to: Sales & Marketing Manager About us Rare Plant Fairy is a rare plant company in Detroit. We started in 2020 selling a personal collection on Facebook Marketplace and now ship to more than 100,000 customers from a 14,000 square foot facility with our own tissue culture lab. We are women-owned, bootstrapped, and still growing. Our founder was named EY Entrepreneur of the Year in 2025 and Crain's Detroit 40 Under 40. We sell plants people get genuinely excited about. Our customers are collectors, and they pay attention. That makes marketing here more fun and more demanding than most e-commerce jobs. The role You own our email and SMS channel. Every week we run drops, promotions, and product launches, and you are the person who turns those into sends that go out on time, work correctly, and make money. This is a hands-on execution role with a real number attached to it. You will not be handed a strategy deck and asked to fill in the blanks. You will be in Klaviyo and Shopify every day, and you will know how your campaigns performed before anyone asks. What you'll own Email and SMS Draft, build, and schedule weekly promotional emails and SMS campaigns in Klaviyo Write subject lines and body copy for drops, sales, and product news Build and maintain automated flows: welcome series, abandoned cart, post-purchase Segment and re-engage past customers and dormant subscribers On-site and campaign support Update homepage banners, announcement bars, and landing page copy to match live promotions Keep paid search messaging aligned with what's actually running (no hands-on ad management required) Maintain the promotional calendar so the team knows what's shipping and when Quality and reporting Check every link, discount code, and preview text before you hit send. Zero-error standard. Report weekly on open rate, click rate, and revenue by campaign Tell us what's working and what isn't, with the numbers to back it up How we'll measure this role Email and SMS revenue as a share of total direct-to-consumer revenue, reported weekly. What we're looking for 1+ years in marketing, or a strong internship background. Degree in Marketing, Communications, or similar is a plus, not a requirement. Sharp writing. Clear, specific, and free of typos. Comfortable in e-commerce tools. Klaviyo and Shopify experience is a big plus. If you haven't used them, show us you learn software fast. Working knowledge of email marketing, SEO, and paid search fundamentals Organized enough to hit weekly deadlines without being chased Curious about the numbers. If a report looks wrong, you check it instead of shrugging. Plant experience is not required. Interest in plants helps. Details Full-time, onsite at our Detroit facility Start date: as soon as we find the right person To apply Send your resume and a short note telling us about one campaign or project you ran and how you knew whether it worked.

Pay:

$50,000.00 - $58,000.00 per year

Benefits:

Employee discount Health insurance

Work Location:

In person