About Us Blu Technology is redefining mobile water by engineering innovative water safety systems for RV, marine, and mobile-living applications. Based in Kalamazoo, Michigan, Blu Technology is a veteran-owned company experiencing rapid growth across e-commerce, retail, dealer, and OEM channels. We are seeking a highly organized, analytical, and detail-oriented Digital Marketing Coordinator to join our growing marketing team. This entry-level position will work directly with the Corporate Marketing Lead to support influencer marketing, paid advertising, website management, campaign coordination, and performance reporting. Benefits 401(k) Dental insurance Health insurance Paid time off Vision insurance Overview The Digital Marketing Coordinator will support the daily execution of Blu Technology's digital marketing initiatives. This is an ideal opportunity for a recent graduate or early-career marketer looking to gain hands-on experience across multiple areas of digital marketing. The ideal candidate is highly organized, analytical, and detail-oriented, with an interest in using data to support marketing decisions. This person should have a basic understanding of direct-to-consumer e-commerce, social media, influencer marketing, and paid advertising. Strong Excel skills are essential for this position. The candidate should also be familiar with AI tools and willing to use AI to improve efficiency, research, reporting, and everyday marketing workflows. This role is primarily focused on marketing coordination, organization, and analysis rather than hands-on creative production. What You'll DoInfluencer & Creator Marketing Research creators and support outreach, onboarding, product shipments, campaign briefs, affiliate links, and deadlines. Maintain organized records of creator communications, agreements, discount codes, deliverables, usage rights, and campaign performance. Track creator results and help identify partnerships and content that can support broader marketing campaigns. Paid Advertising Support Support paid campaigns across Meta, Google, Amazon, and other digital advertising platforms. Coordinate advertising assets, links, landing pages, promotional details, and campaign timelines. Monitor and organize key performance metrics, including spend, clicks, conversions, customer acquisition cost, and return on ad spend. Website & DTC E-Commerce Support Assist with Shopify updates, including product pages, landing pages, promotional banners, blogs, and campaign information. Review website pages for accuracy, functionality, outdated information, and opportunities to improve the customer journey. Support product launches, seasonal promotions, SEO updates, and website projects across Blu Technology's direct-to-consumer business. Campaign & Project Coordination Maintain campaign calendars, project trackers, meeting notes, timelines, and approval processes. Follow up with internal team members, creators, agencies, and external partners to keep deliverables on schedule. Support product launches, promotions, partnerships, trade shows, and other cross-functional marketing initiatives. Analytics & Reporting Collect, clean, and organize marketing data using Excel, Shopify, Meta, Google, Amazon, Klaviyo, and other platforms. Maintain recurring reports and trackers for paid advertising, influencer partnerships, website traffic, sales, and campaign performance. Review campaign data for trends, inconsistencies, and actionable insights that can be shared with the marketing team. AI & Marketing Efficiency Use AI tools to support research, reporting, data organization, campaign planning, and administrative marketing tasks. Help identify opportunities to improve workflows through AI, automation, templates, and standardized processes. Stay informed about emerging AI tools and digital marketing practices that could improve team efficiency. Qualifications Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field. Recent graduates and candidates with relevant internship, academic, freelance, or student organization experience are encouraged to apply. Basic understanding of DTC e-commerce, social media, influencer marketing, and digital advertising. Strong Microsoft Excel skills are required, including confidence working with formulas, filters, sorting, spreadsheets, and data organization. Strong analytical, organizational, and problem-solving skills. Exceptional attention to detail and commitment to accuracy. Ability to manage multiple projects, deadlines, and follow-ups simultaneously. Strong written and verbal communication skills. Familiarity with AI tools and a willingness to use AI to improve accuracy, productivity, and efficiency. Proactive, dependable, and comfortable working both independently and collaboratively. Complete an application today at https://www.goblu.us/

Home/Application Pay:

$21.00 - $25.00 per hour

Benefits:

401(k) Dental insurance Health insurance Paid time off Referral program Vision insurance

Work Location:

In person