We're looking for a creative, strategic, and results-driven Digital Content & Social Media professional to help bring the Journeyman brand to life across digital channels. This role will be responsible for creating and managing engaging content, growing our online community, and using data and insights to strengthen our marketing efforts.

Basic Function :

Plan, create, manage, and monitor digital content to ensure it aligns with the Journeyman brand, marketing goals, and organizational goals All team members must uphold and embody Journeyman's Core Values which represent the culture, attitude, and immediate priorities ensuring our cohesion and success.

CORE VALUES GRIT MAKES GREAT

We believe that no challenge is too big, and we take pride in hard work. Grit is our foundation

•perseverance through adversity, strength in difficulty, and a relentless drive to succeed. Challenges are opportunities in disguise, and we welcome them with determination and resolve. Nothing great happens by taking the easy route.

ALWAYS A JOURNEYMAN, NEVER A MASTER

Good enough' isn't in our vocabulary. We are committed to constant improvement and the pursuit of excellence in distilling, brewing, and hospitality. Mastery is a moving target

•and we embrace the grind, knowing the journey itself is what pushes us forward. 1st

CUSTOMER

Exceptional service defines us

•through every touchpoint, every day (362 a year), until the last second and beyond (59:59+). This mindset extends to how we treat vendors, partners, and each other. 1st Customer is our culture

•and our legacy As storytellers and champions of Journeyman, we embody the values we stand for, through every interaction.

AMBASSADOR

Taking pride and ownership in your work Engagement and active participation in your work and company activities Being a positive force in the workplace; creating a culture of positivity Extending common courtesy to self, employees, vendors, and guests Being an evangelist and promoter of the company and brand

CORE FOCUS

Our Purpose:

Crafting shared experiences to leave a lasting impact on our world.

Our Niche:

Great American Whiskey Hospitality

PRINCIPAL DUTIES

Create, manage, and publish high-quality content. Set goals and create content that engages users and promotes the brand's message. Collaborate with Marketing and Product Development teams. Collaborate with Writers and Designers. Implement SEO best practices. Establish and maintain guidelines and standards for content creation. Produce original, engaging, and high-quality content for various platforms. Edit and proofread content for grammatical errors and readability. Analyze content performance and present findings to stakeholders. Regularly update and optimize existing content. Coordinate the distribution of content across various channels. Engage with the online community and respond to audience interactions. Keep up with the latest social media trends. Manage social media content calendar. Track social media follower growth and demographics. Analyze data and metrics to create reports on web traffic, user engagement, and ROI. Measure social media advertising performance. Monitor and analyze SEO performance. Analyze user-generated content (UGC) and brand mentions. Evaluate the performance of campaigns. The above list of essential job functions describes the general nature and level of work being performed in this job. It is not intended to be an exhaustive list of all duties, and additional responsibilities may be assigned, as required, by the Director of Marketing, Members of the Management Team, or The Owner.

PRIMARY ATTRIBUTES

Strategic thinking skills Creativity Strong analytical skills Excellent communication skills Project management and problem-solving skills Adaptability and openness to learning Strong organizational and time management skills Technical proficiency Customer-centric mindset

EDUCATIONAL, DEVELOPMENT AND WORK-RELATED EXPERIENCE

High school diploma or GED. Post-secondary education or relevant coursework in marketing preferred. 1

•2 years of relevant work experience.

OTHER REQUIREMENTS

Must be 18 years of age or older Must be legally authorized to work in the United States Must have reliable transportation