At Tilley Harley-Davidson we don't just sell motorcycles—we sell experiences. Our team is passionate about delivering exceptional service to our riders and creating an authentic Harley experience. Established in 1972, we have a long history of racing and long-haul riding. We're looking for a creative and driven Event Coordinator/Social Media Marketing Assistant to amplify our brand, engage our community, and fuel the passion of motorcycle enthusiasts across our social platforms.

What You'll Do:

Content Creation & Management:

Develop, curate, and manage engaging social media content (photos, videos, stories, and reels) that showcases Harley-Davidson motorcycles, events, and the rider lifestyle.

Platform Strategy:

Build and execute a social media strategy to increase brand awareness, increase followers, and drive engagement across platforms (Instagram, Facebook, TikTok, YouTube, etc.).

Community Engagement:

Interact with followers, respond to messages and comments, and foster a strong online community that reflects Harley-Davidson's values.

Advertising Campaigns:

Plan and manage paid social media campaigns to promote events, inventory, promotions, and dealership services.

Collaboration:

Work closely with the sales, service, and events teams to promote dealership activities, motorcycle launches, and riding events.

Analytics & Reporting:

Monitor performance metrics and provide actionable insights to optimize future campaigns and content.

Event Promotion:

Leverage social media to drive attendance to dealership events such as demo rides, rallies, and open houses.

Event Coordinator:

Help the Marketing Manager with organization of event and assist with Manager on the day of of the events.

What You Bring:

A passion for the Harley-Davidson brand, motorcycle culture, and creating authentic content. 1-3 years of experience in social media marketing or digital content creation. Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) and their best practices. Proficiency with photo and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.). Excellent communication skills and a love for storytelling. Ability to work both independently and as part of a team.

Bonus:

Experience managing paid social campaigns or working in a dealership, automotive, or motorcycle industry.

Why You'll Love Working Here:

Be part of a legendary brand that celebrates individuality, freedom, and the open road. Work in a fun, dynamic environment where creativity and passion are valued. Opportunities to attend Harley-Davidson events and ride motorcycles. Competitive pay and benefits, with growth opportunities within the dealership.

Job Type:

Full-time Pay:

$27,000.00 - $40,000.00 per year

Benefits:

Dental insurance Employee discount Health insurance Life insurance Paid time off Vision insurance

Experience:

Marketing:

1 year (Required) Ability to

Commute:

Statesville, NC 28677 (Required) Ability to

Relocate:

Statesville, NC 28677: Relocate before starting work (Required)

Work Location:

In person