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Marketing Coordinator
Career Insights for Advertising and Marketing Coordinator
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$64,115 / year median in North Dakota
-13% projected decline
Job Description
498766 Grand Forks, North Dakota, United States Marketing & Creative Services Marketing Full-time Staff Closing on: Sep 16 2026 Salary/Position Classification $44,300-$46,500 annual, Exempt 40 hours per week Following the completion of training, this position is eligible for up to 2 remote days per week. Purpose of Position The Marketing Coordinator collaborates with Marketing Managers and other team members to develop and execute integrated, strategic marketing communications that support student retention, enrollment, and the University of North Dakota's brand. The position will serve as the primary point of contact for communications directed to current students and will use a variety of systems, tools, and platforms to develop and deliver timely, effective messaging. The position will also partner with departments across UND to develop project timelines, coordinate details, and manage projects from initial development through implementation and final evaluation, ensuring successful and timely completion. Duties & Responsibilities Work with campus partners and Marketing & Creative Services (MCS) team members to develop branding, recruitment and retention campaigns by serving as a strategic partner and project manager. Tasks involved in fulfilling the above duties/responsibilities (include description for physical and mental/cognitive demands) Work with MCS team members to help campus partners develop appropriate marketing strategies, tactics and best practices to meet strategic goals, including: Assist in developing, implementing and documenting communication plans and project requests, including goals, audience(s), strategies/tactics, timeline, budget and evaluation. Build strong working relationships with partners, vendors and other service providers. Assist with post-evaluation of projects to measure effectiveness/ROI (as applicable) and provide suggestions for future improvements. Serve as a project manager and main point of contact for assigned projects, including: In-take project requests in timely manner. Schedule necessary project "kick-off" meetings with campus partners and appropriate members of MCS team. Schedule, set agendas, participate in and/or take notes for campus partner meetings as requested. Build project plans in project management system (Asana) with project details, assignments and timelines. Manage workflow processes using established project management systems and protocols. Provide status updates to campus partners and MCS team members, making sure to keep both parties well-informed of projects' goals, expectations, timelines and deliverables. Communicate frequently (daily if necessary) with campus partners to provide the highest quality of service and professionalism. Work with campus partners to obtain content, feedback and approval of projects. Collaborate with a team of professionals to assist with the coordination, production and implementation of branding, recruitment and retention messaging campaigns from the development stage to the final evaluation. Tasks involved in fulfilling the above duties/responsibilities (include description for physical and mental/cognitive demands) Coordinate the development, production, distribution and evaluation of traditional and digital communications in an effective, efficient and timely manner. Manage and assess effectiveness of UND's current student communications, including the Student Life Weekly newsletter, mobile app messaging and texting platform. Write, edit and proofread student communications for various traditional and digital platforms. Manage digital signage requests and the central feed for campus. Work with campus partners to update digital signs that do not meet standards. As needed, assist with basic graphic design requests, such as resizing files or updating details on branded templates. Use a variety of UND systems and tools to manage communications, including for emails, digital newsletters, website content, digital signs, texting, mobile app, surveys, etc. Track and report applicable metrics for various communication platforms. Coordinate direct mail campaigns, including list management and mail merges for monthly letter mailings and ad hoc campaigns. Assist with the development of email communications and drip campaigns for prospective students in the University's Customer Relationship Management (CRM) systems. Assist with CRM operational maintenance as directed. Regularly review student communications to ensure accuracy, clarity, student-centered messaging and university branding. Provide feedback to Creative Team for enhanced effectiveness and creativity in design. Follow UND Identity Guidelines and Brand Standards for design and writing. Complete all assigned projects in an efficient, effective and timely manner. Serve as a contributing member of the Division of Marketing & Communications and the University of North Dakota. Support the workplace culture of the Division and University by modeling the professional conduct and values expected of all employees. Contribute to a positive, collaborative workplace that challenges and energizes staff. Communicate regularly and effectively with all members of the MCS team. Attend and actively participate in staff meetings, retreats, planning sessions, trainings, and other meetings/events as required. Update Performance Management Plan in a timely manner and provide ongoing feedback to supervisor. Assist with implementing policies and processes to improve teamwork, communication, workflow and the execution of marketing efforts. Volunteer for at least two campus events per year. Be forward thinking and explore new opportunities for growth and improvement. Continually improve and advance personal leadership through professional development and continuing education. Complete annual professional development goals by attending workshops, listening to webinars, reading best practices or other opportunities as they relate to marketing, especially related to higher education marketing. Serve on committees and assist with University-wide initiatives on an "as requested" basis. Complete other duties as assigned. Required Competencies Strong written communication skills, including writing marketing copy for various channels. Exceptional organizational and planning skills with strong attention to detail. Basic understanding of marketing principles strategies and tools. Exceptional interpersonal and oral communication skills. Demonstrated ability to think creatively, solve problems and make sound decisions. Ability to use and experience in Microsoft Office (PowerPoint, Excel, Word, Outlook), Internet, email, and web research. Proven ability to work independently and collaborate effectively as part of a team. Ability to have grace under pressure and work efficiently under time constraints while producing high quality work. Familiarity with current communication trends, strategies and tactics. Ability to take information and simplify it into clear, concise text. Familiarity with higher education marketing trends, strategies and tactics. Experience working in an environment with multiple deadlines, including demonstrated ability to prioritize and meet multiple requests. Minimum Requirements Bachelor's degree in marketing, communications, advertising, public relations, business, management, or related field. Experience supporting marketing or communications activities across multiple channels. Experience working directly with customers, clients, or organizational partners. Successful completion of a Criminal History Background Check In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the US and to complete the required employment eligibility verification form upon hire. This position does not support visa sponsorship for continued employment. Preferred Qualifications One year of experience in a marketing, communications, copywriting, administrative or advertising position (including internships). Experience writing or developing marketing and communications content. Experience using marketing, communications, website or project management software. Experience coordinating marketing or communications projects, materials, campaigns, programs or events Please note, all employment postings close at 11:55pm CST. Position Benefits Benefits include single or family health care coverage (UND pays the full premium), life insurance, employee assistance program, retirement plans with generous employer contributions, annual & sick leave in addition to 10 paid holidays. Optional benefits include supplemental life, dental, vision, flexible spending account, supplemental retirement plans. UND also offers an employee tuition waiver and a variety of professional development opportunities. Find out more about UND's great benefits and perks! ! Additional Information All information listed in this position announcement will be used by Human Resources, the Hiring Department, and Civil Rights & Title IX for screening, interviewing and selection purposes. Need help? Please email the Human Resources Department at UND.humanresources@UND.edu or contact us by phone at 701.777.4226. If you anticipate needing any type of accommodation to participate in any portion of the University's employment process, including completion of the online application process, please contact our office in advance of your participation or visit. Veteran's Preference Veterans claiming preference must submit all proof of eligibility by the closing date. Proof of eligibility includes a DD-214 or a copy of NGB 22 from National Guard or Reserve (with a unit located in ND) or certification from the applicant's unit command that the individual is expected to be discharged or released from active duty in the uniformed services under other than dishonorable conditions not later than one hundred twenty days after the date of the submission of the certification. If claiming disabled veteran status, proof of eligibility includes a DD-214 and a current letter of disability dated within the past year. Confidentiality of Application Materials Pursuant to NDCC 44-04-18.27, applications and any records related to the applications that identify an applicant are confidential, except records related to the finalists of the position, which are open to the public after the search committee has identified the top three or more finalists who will be invited to campus. EEO Statement The University of North Dakota is an equal opportunity employer (veteran/disability). All qualified applicants will receive consideration for employment without regard to race, color, national origin (including shared ancestry/ethnicity), religion, sex, age, disability, sexual orientation, gender identity, pregnancy or pregnancy-related condition, genetic information, marital or parental status, veteran's status, or other protected characteristic. Veterans and individuals with disabilities are encouraged to apply. Clery Statement In compliance with the Jeanne Clery Campus Safety Act and Campus Crime Statistics Act, the University of North Dakota publishes an Annual Security and Fire Safety Report. The report includes the university's policies, procedures, and programs concerning safety and security, as well as three years of crime statistics for our campus. As a prospective employee, you are entitled to a copy of this report. The report and statistical data can be found online at UND.edu. You may also request a paper copy of the report from the UND Police Department located at 3851 Campus Road, Grand Forks, ND, 58202.
Benefits
- Paid Time Off (PTO)
- Sick Leave
- Professional Development
- Other Retirement and Savings