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Email & Marketing Coordinator

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What they do

An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.

$65,257 / year median in New Jersey

-6% projected decline

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Job Description

About Us Founded in 1972, Outwater Industries is a distributor of more than 65,000 component products for the furniture, cabinetry, store fixture, and architectural millwork industries. With warehouses across New Jersey, Pennsylvania, and Arizona, we're growing our marketing team and looking for a detail-oriented, email-first coordinator to turn our huge product catalog into campaigns, flows, and newsletters that drive real revenue. The Role As our Email & Marketing Coordinator, you'll own the day-to-day of our email program in HubSpot building campaigns, automated flows, and newsletters, and keeping our lists segmented and clean. You'll also lend a hand with our social channels, giving you well-rounded exposure across digital marketing. This is a hands-on, role ideal for an experienced and organized self-starter. You'll work on-site in Carlstadt, NJ, alongside our marketing and sales teams. What You'll Do Build, schedule, and send email campaigns and newsletters in HubSpot, from copy and layout through send and reporting Design and maintain automated flows welcome series, abandoned cart, post-purchase, re-engagement and continually test and refine them Segment and maintain clean, well-organized contact lists; manage list hygiene, suppression, and deliverability best practices A/B test subject lines, send times, and content to improve open, click, and conversion rates Track and report on email performance (opens, clicks, conversions, revenue) and turn findings into next steps Support our social media presence help plan and schedule content across Instagram, LinkedIn, Facebook, and Pinterest Collaborate with sales and marketing to keep branding and messaging consistent across our catalog What We're Looking For Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience) 1-3 years of marketing experience Hands-on experience with email marketing platforms. HubSpot strongly preferred; else experience with Klaviyo, Salesforce, or similar is required Understanding of email automation, segmentation, and list management best practices Solid writing skills and a good sense of brand voice Comfort working with data. Reading campaign reports and using them to make decisions Organized, self-motivated, and able to juggle multiple projects in a fast-paced environment Basic familiarity with social media platforms and content scheduling Nice to Have HubSpot certification(s), or direct HubSpot Marketing Hub experience Familiarity with e-commerce or a large product catalog Knowledge of SEO, Google Analytics, or CRM reporting A creative eye and basic design skills for email and social content Experience with social media management, working with external content creators and influencers
Pay:
Up to $30.00 per hour Expected hours: 40.0 per week
Benefits:
401(k) AD&D insurance Dental insurance Flexible spending account Health insurance Life insurance Paid time off Vision insurance
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health Insurance
  • Dental Insurance