Marketing Coordinator

Emerald Tree & Shrub Care is a trusted, service-focused company dedicated to protecting and enhancing the health of trees and landscapes in the local community. With a commitment to personalized service, environmental stewardship, and community engagement, Emerald Tree & Shrub Care empowers homeowners to care for their landscapes with confidence. As a Marketing Coordinator, you will play a vital role in sharing the companys story, strengthening local relationships, and supporting business growth. This position offers the opportunity to blend creativity, organization, and field-based storytelling, working closely with leadership and staff to translate on-the-ground expertise into clear, educational marketing that builds trust and drives long-term relationships. Local travel is required for job site visits, events, and community engagement opportunities. Responsibilities Plan, create, and execute local marketing initiatives to connect company expertise with homeowners and the community. Manage and grow the companys social media presence across Facebook, Instagram, LinkedIn, and Google Business Profile. Develop and maintain a content calendar aligned with seasonal services, local conditions, and company priorities. Capture photos and short-form videos at job sites, events, and in the field to highlight real work, people, and results. Write, schedule, and publish educational posts that reinforce expertise and reflect brand values. Monitor social media engagement, respond to comments and messages, and report insights to leadership. Plan and execute email communications to existing customers, including seasonal reminders, educational content, and service updates. Coordinate messaging with the service calendar and seasonal priorities, ensuring consistency in voice and branding. Create and publish blog content in collaboration with staff and leadership, supporting seasonal services and homeowner education. Repurpose blog content for social media and email campaigns. Identify, recommend, and coordinate local events, sponsorships, and speaking opportunities aligned with the target audience. Attend and represent the brand at select community and industry events, coordinating booth setup, materials, and signage. Manage post-event follow-up and help evaluate event ROI. Qualifications 2+ years of experience in social media management, local marketing, or content-focused marketing roles. Strong writing skills with the ability to translate technical topics into clear, homeowner-friendly language. Comfortable capturing photos and short-form video in the field. Highly organized with the ability to manage multiple content streams and deadlines. Self-motivated and comfortable working independently while collaborating with a small, experienced team. Interest in environmental stewardship, sustainability, or science-based services is a strong plus. Valid drivers license and willingness to travel locally. Benefits Competitive pay with opportunities for 40+ hours per week Paid time off (PTO) and holidays for work-life balance Annual PTO increases with years of service (up to 17 days per year after 5+ years) Overtime opportunities during storm cleanup and peak seasons Employer-paid long-term and short-term disability insurance Employer-paid basic life & AD&D insurance 401(k) retirement plan with up to 4% company match Flexible insurance options for health, dental, and vision coverage through Cigna plans Choice of health plans: Cigna OAP (Open Access Plus), Cigna OAP IN, or Cigna HDHP (High-Deductible Health Plan) with HSA compatibility Dental insurance options: Cigna Dental PPO Low Plan or High Plan Vision insurance: Cigna Vision Plan Health Savings Account (HSA) with employer contribution or Flexible Spending Account (FSA) options Pre-tax commuter benefits (parking, transit, vanpool) Legal assistance plan Supplemental coverage options: critical illness, accident, and hospital indemnity Offered compensation: $65,000/yr - $75,000/yr