Real Estate | Marketing Coordinator High Falls | Sotheby's International Realty Rochester, NY Job Details Full-time $44,000
- $65,000 a year 2 hours ago Benefits Health insurance 401(k) Paid time off Qualifications Website management Marketing Marketing strategy development Bachelor's degree Attention to detail Communications Facebook Marketing analytics Instagram Full Job Description About Us High Falls | Sotheby's International Realty is the region's premier luxury real estate brokerage, combining local market leadership with the global reach of the Sotheby's International Realty brand.
We deliver exceptional marketing, refined brand positioning, and white-glove service for our clients and agents. We are a dynamic, high-performance team seeking an experienced marketing coordinator who thrives in a fast-paced, creative environment and is driven by a relentless pursuit of excellence. Position Overview We are seeking a Marketing Coordinator who is a blend of a creative visionary and a strategic executor. You will play a crucial role in executing marketing strategies that promote our luxury listings, enhance brand visibility, and engage our sophisticated target audience. The ideal candidate is adept at coordinating multi-channel projects—ranging from social media and PR to high-end events and SEO—while ensuring every piece of collateral meets the prestigious Sotheby's International Realty brand standards. Key Responsibilities Strategy & Brand Management Lead development and execution of the annual marketing strategy aligned with brokerage growth goals. Serve as the authority on Sotheby's International Realty brand standards. Ensure compliance with brand guidelines, NYS real estate regulations, and association requirements. Collaborate with leadership, internal staff, designers, and vendors to execute cohesive initiatives. Digital Strategy & Content Marketing Manage website content and optimize advertising campaigns to improve visibility, engagement, and lead generation. Oversee social media strategy and brand voice across Instagram, Facebook, and LinkedIn. Strategize and execute email campaigns, newsletters, and listing management. Monitor analytics and campaign performance; provide actionable insights and reporting. Luxury Listing Marketing Oversee creation of high-end brochures, flyers, digital ads, signage, and listing collateral. Partner with our Graphic Designer to ensure all materials meet luxury brand standards. Ensure marketing reflects the prestige and positioning of the Sotheby's International Realty brand. Agent Support & Enablement Support agent marketing with premium materials, templates, and campaign guidance. Lead onboarding and ongoing training on marketing tools, platforms, and best practices. Serve as a trusted advisor to agents on branding, positioning, and marketing execution. Events & Public Relations Plan and oversee open houses, broker tours, client events, and community initiatives. Lead PR and local events and advertising strategies to reinforce luxury market leadership. Qualifications Bachelor's degree in Marketing, Communications, or related field. 2+ years of progressive marketing experience (real estate, luxury brands, or agency preferred). Strong leadership skills with proven ability to manage multi-channel initiatives. Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator). Experience with CMS platforms, email marketing software, and social media tools. Strong understanding of luxury branding, content storytelling, photography, and video. Highly organized, detail-oriented, proactive, and adaptable. Exceptional written and verbal communication skills. Compensation & Benefits Competitive salary commensurate with experience Medical insurance 401(k) retirement plan Opportunity to lead marketing within an elite luxury real estate brand How to Apply Please email your resume and portfolio to . To help us get to know you beyond your resume, please also include a short video introduction (60-90 seconds) telling us: Who you are Why you're interested in High Falls | Sotheby's International Realty What makes you a strong fit for this role
Job Type:
Full-time Pay:
$44,000.00
00 per year
Benefits:
401(k) Health insurance Paid time off Application Question(s): To be considered for this position, please confirm that you have submitted (or will submit) the following: Your resume Your portfolio (if applicable) A 60-90 second video introduction sharing:
- Who you are
- Which role you are applying for
- Why you would be a strong fit for High Falls | Sotheby's International Realty You may submit these materials either through Indeed or by emailing them directly to If emailing, please specify the role you are applying for in the subject line.
Have you completed (or are you willing to complete) the required 60-90 second video introduction? ☐ Yes ☐
No Education:
Bachelor's (Required)
Experience:
Digital Marketing:
2 years (Required) Ability to
Relocate:
Rochester, NY 14618: Relocate before starting work (Required)
Work Location:
In person
