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MP
Mahoning Post Acute Nursing & Rehabilitation
Community Liaison Healthcare Marketer
Career Insights for Advertising and Marketing Sales Representative
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What they do
An Advertising and Marketing Sales Representative sells advertising and marketing services to business clients. Develops and manages advertising and marketing sales. Advertising and marketing may incorporate different media including print, text and online listings and services and may be targeted to a specific geographic area.
$66,712 / year median in Pennsylvania
-21% projected decline
Job Description
Community Liaison Healthcare Marketer Mahoning Post Acute Nursing & Rehabilitation Lehighton, PA Job Details Full-time 1 day ago Qualifications Driver's License Full Job Description Community Liaison / Healthcare Marketer We are seeking an energetic, motivated, and relationship-driven Community Liaison / Healthcare Marketer to join our skilled nursing and rehabilitation team. The ideal candidate is a self-starter who is comfortable with outside sales and marketing, understands the healthcare referral process, and knows how to turn relationships into results. Responsibilities Develop and maintain strong relationships with hospitals, physician offices, assisted living communities, home health agencies, senior centers, and other healthcare and community referral sources. Conduct regular outside marketing visits throughout Carbon and Monroe Counties . Identify and develop new referral sources and opportunities for census growth. Promote skilled nursing, rehabilitation, and long-term care services throughout the community. Maintain consistent contact and follow-up with existing and prospective referral partners. Plan and participate in educational lunches, networking events, community events, and other promotional activities. Conduct sales calls and presentations to healthcare professionals and community partners. Collaborate with Admissions and facility leadership to identify census needs and targeted marketing opportunities. Track marketing activity, referrals, referral trends, and outcomes. Assist with tours and follow-up with prospective residents, families, and referral sources as appropriate. Meet established marketing, referral, and census-development goals. Monitor competitors, market trends, and healthcare resources throughout the assigned territory. Qualifications Previous skilled nursing, long-term care, healthcare marketing, admissions, liaison, or business development experience preferred . Knowledge of Carbon County, Monroe County, and the surrounding healthcare market strongly preferred. Previous outside sales or relationship-development experience preferred. Strong interpersonal and relationship-building skills. Excellent written and verbal communication skills. Ability to work independently, organize and manage a territory, and maintain consistent follow-up. Creative, outgoing, professional, and results-oriented. Strong problem-solving skills and sound professional judgment. Comfortable developing new relationships and making in-person sales calls. Valid driver's license and reliable transportation required due to regular travel throughout the territory.