Job Overview We are a thriving Optical Retail franchise company seeking a motivated and detail-oriented Marketing Coordinator. This role will coordinate and execute marketing initiatives that build brand awareness, engage customers, and drive business growth. The ideal candidate is organized, collaborative, and experienced in multi-channel marketing campaigns. Experience working with franchise organizations and an understanding of local franchise marketing needs are strongly preferred. Duties Coordinate marketing projects and campaigns from planning through execution. Create and manage content for presentations, print materials, website, SMS, email marketing, and social media channels. Monitor campaign performance and provide insights and recommendations to optimize results. Manage relationships with external vendors and agencies. Maintain marketing calendars, budgets, and project timelines. Conduct market research and competitive analysis to identify trends and opportunities. Maintain and update website content, including campaigns, images, store information, ensuring all content is accurate, and aligned with brand standard. Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 3+ years of marketing experience Strong understanding of digital marketing, social media platforms, and email marketing. Experience with marketing automation, and analytics tools preferred. Excellent written and verbal communication skills. Proficiency in Microsoft Office Suite and marketing design tools such as Canva or Adobe Creative Suite is a plus. Strong organizational, project management, and problem-solving skills, with the ability to manage multiple priorities. Preferred Skills Experience with SEO, SEM, and paid digital advertising. Knowledge Google Analytics and marketing analytics. Experience managing budgets and vendor relationships. Hands-on experience using WordPress, Mailchimp, or similar content management and email marketing platforms.

Pay:

$52,475.13 - $60,000.00 per year

Benefits:

Dental insurance Employee discount Flexible schedule Health insurance Paid time off Retirement plan Vision insurance People with a criminal record are encouraged to apply

Work Location:

Hybrid remote in Garden City, NY 11530