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THE rAVe Agency
Marketing & Public Relations Coordiantor
Career Insights for Advertising and Marketing Coordinator
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Based on North Carolina data
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What they do
An Advertising and Marketing Coordinator develops advertising and marketing sales strategies and coordinates materials needed for advertising and marketing sales. Coordinates communication with clients. May plan and create advertising or marketing materials including digital content.
$61,026 / year median in North Carolina
-8% projected decline
Job Description
Marketing & Public Relations Coordiantor THE rAVe Agency Chapel Hill, NC Job Details Full-time 13 hours ago Qualifications Meeting minutes Editorial content writing Social media advertising campaigns Marketing project management Public Relations Bachelor's degree in communications Marketing Media monitoring Media performance reporting Content editing Performance Reporting Bachelor's degree in public relations Digital brand management Research Mid-level Event scheduling Brand representation Bachelor's degree in marketing Email content marketing Bachelor's degree in journalism Industry trends Media performance analytics Journalist relationship development Journalism Organizational skills Pay-per-click (PPC) advertising Communications Social media brand management Event marketing Cross-functional collaboration Full Job Description About THE rAVe Agency THE rAVe Agency is a pioneering force in the audiovisual (AV) industry, offering innovative marketing, production, and content solutions. We are committed to delivering exceptional client experiences and supporting the success of our sponsors and partners. Your Role The Marketing & Public Relations Coordinator is responsible for the day-to-day execution and coordination of marketing and public relations activities across THE rAVe Agency's brands, platforms, clients and events. This role works closely with the marketing and PR teams to support social media, email marketing, digital advertising and event-related initiatives. The coordinator is responsible for assigned campaigns and accounts, identifying opportunities, resolving routine execution challenges and recommending adjustments. The ideal candidate is highly organized, detail-oriented, an excellent communicator and eager to build a career in marketing and communications within a fast-paced agency environment. This is a hybrid position, with work performed in person in Chapel Hill, NC or Austin, TX. What You'll Do Develops and manages day-to-day social media planning, posting, scheduling and engagement. Creates email marketing, social media copy and other digital marketing copy. Monitors industry news, social media and digital channels to stay informed of relevant news, trends and brand mentions, presenting ideas and recommendations to leadership Drafts press releases, media alerts, fact sheets and promotional content. Coordinates press release distribution and media outreach to relevant target audience. Develops outreach strategies and release distribution cadence while continuously building and maintaining media lists and contact databases. Researches relevant journalists, publications, podcasts and other media opportunities. Evaluates media coverage and compiles results for internal and client reporting. Researches relevant award submissions, editorial opportunities and other PR initiatives. Assists with media coordination surrounding trade shows, product launches and company announcements. Maintains marketing communication calendars and supports the planning and scheduling of campaigns in advance. Coordinates the execution of sponsored marketing campaigns including pre- and post-show marketing and communications. Creates and manages Google Ads, including advertising supporting rAVe [TV] and Rants & rAVes during trade show seasons. Manages AdSpeed activities, including creating and swapping advertisements and collecting proof of performance (POP). Coordinates LAVNCH event kickoff activities, including email tasks in Monday.com and HighLevel lists and forms. Prioritizes competing assignments and adjusts execution plans to meet client, brand and event deadlines. Minimum Qualifications Bachelor's degree in Marketing, Communications, Public Relations, Journalism or a related field, or equivalent hands-on work experience, including internships or freelance work in marketing, communications or public relations. Skills We're Looking For Strong written and verbal communication skills, including editing and proofreading. Excellent attention to detail and accuracy. Strong organizational skills with the ability to manage multiple assignments and deadlines. Ability to take clear, detailed meeting notes and accurately capture action items and next steps. Ability to communicate professionally with clients, partners and internal team members. Ability to work collaboratively across multiple teams and projects. Preferred Qualifications Familiarity with social media management, email marketing or digital advertising. Familiarity with platforms such as HighLevel, Google Ads, Monday.com or similar marketing and project management tools. Experience developing content for social media, email, websites or other digital channels. Work Environment The statements above are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not an exhaustive list of all responsibilities, duties and skills required of the position. Employees may be assigned other job-related duties as needed. Additional agency opportunities, including writing, PR support, creative projects and event work may be assigned or available from time to time. As a small, growing company, we encourage employees to think entrepreneurially and explore areas of interest, as we all wear many hats.