Program Associate II

• Marketing & Engagement Coordinator DPSCD
• 3.4 Detroit, MI Job Details Full-time $50,903
• $81,351 a year 4 hours ago Qualifications Research Print media campaign management

Full Job Description Job Title Position Title:

Program Associate II

•

Marketing & Engagement Coordinator Location:

DPSCD Central Office, 3011 West Grand Boulevard, Detroit, MI 48202

Salary:

$50,903

• $81,351 Reports to:

Deputy Executive Director of Marketing Bargaining Unit:

OSAS Benefits Eligible:

Yes Telecommuting Eligibility:

Site based. Not eligible for telecommuting

Position Summary:

The Marketing and Engagement Coordinator supports the development, coordination, and execution of marketing strategies and events that enhance brand visibility, engage target audiences, and support organizational goals. This role requires a high level of creativity, organization, and strategic thinking to help ensure successful campaign and event outcomes.

Minimum Qualifications:

• Bachelor's degree from an accredited college or university in Communications, Public Relations, or a related field; or three (3) years of experience in communications, marketing, journalism, public relations, content development/writing, television/video production, social media management, knowledge of current technology, and traditional and digital processes to distribute communications, promotions, and advertisements.

Strong written and verbal communication skills. Proficiency in digital and print promotional strategies. Ability to work collaboratively with a team.

Essential Functions:

Support the planning, development, and implementation of comprehensive marketing campaigns across digital, print, and social media platforms. Assist and lead the coordination and execution of events, including community programs, conferences, celebrations, and promotional activities. Manage marketing tickets for completion across schools and district marketing support. Support vendor partnerships, sponsorship opportunities, and event logistics to help ensure successful delivery. Collaborate with internal departments to align marketing messages and event initiatives with organizational priorities and branding guidelines. Assist in managing marketing budgets, monitoring expenditures, and analyzing campaign effectiveness. Help create and oversee the production of marketing materials, including flyers, videos, and social media content. Support promotional strategies to drive participation, engagement, and awareness of key initiatives. Track key performance indicators (KPIs) for campaigns and events, providing reports and insights to leadership. Provides school-based marketing support including research, analysis, consulting, and planning regarding school programs that align with the district's strategic plan, and key Superintendent and School Board initiatives. Contributes to the development of school-based branding and messaging strategies to increase awareness of key initiatives to parents, students, the general community and district employees. Supports the production, coordination, and promotion of school board meetings, community meetings, and off-site school-based events. Availability beyond traditional workday hours may be required. Performs other duties as assigned.

Security Clearance:

Internal Applicants If you are a current Detroit Public Schools Community District employee, you do not have to submit to a new security clearance, unless your new role requires a different type of criminal background check. External Applicants In alignment with Michigan law, if you are hired to fill a position, you will be required to submit to a Detroit Public Schools Community District criminal background check. Information regarding required background checks will be shared at point of hire.

Method of Application:

Applicants must apply through the online application system. Only applications submitted through the online application system will be considered for any posted position and all applications require a resume to be considered. Successful candidates are required to submit official transcript(s) at point of offer to hire. Teaching service outside of the Detroit Public Schools Community District must be verified by the applicant's prior employer(s) prior to hire. It is the applicant's responsibility to provide all documentation (including copies) as requested. Applicants requesting assistance during the application process should contact the Office of Human Resources via email at or phone at (313) 873-6897. DPSCD does not discriminate on the basis of race, color, national origin, sex, disability and/or religion. Contact the Civil Rights Coordinator for more information at (313) 240-4377 or detroitk12.org/compliance.