Senior Marketing Coordinator HPI School of Allied Health Union, NJ Job Details Part-time From $15 an hour 20 hours ago Benefits Employee discount Professional development assistance Flexible schedule Referral program Qualifications Website management Salesforce Facebook Marketing analytics Paid search marketing Full Job Description Overview We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence in recruitment within our community. In this role, you will develop and execute comprehensive marketing strategies that drive engagement, increase conversions, and enhance overall campaign performance. Your expertise in digital marketing tools, content creation, and analytics will be essential to delivering impactful campaigns that resonate with target audiences. Join us to shape innovative marketing solutions and contribute to our growth trajectory with energy and enthusiasm! Responsibilities Develop, implement, and optimize integrated digital marketing campaigns across channels including social media, paid advertising, email marketing, and SEM (Search Engine Marketing). Manage paid advertising campaigns on platforms such as Google Ads, Facebook Advertising, and other social media advertising platforms to maximize ROI. Utilize SEO tools and conduct keyword research to improve organic search rankings and increase website traffic through effective SEO strategies. Oversee website management using domains like GoDaddy, ensuring content is engaging, accurate, and optimized for search engines. Analyze web analytics reports using tools like Google Analytics, Google Tag Manager, and other web analytics reporting tools to measure campaign performance and identify opportunities for improvement. Foster alum community with compelling content for various channels, including blogs, social media posts, email newsletters, and landing pages using Adobe Creative Suite tools such as Photoshop and other graphic design software. Implement marketing automation strategies to nurture leads, improve customer engagement, and streamline campaign workflows. Coordinate with cross-functional teams to ensure consistent brand messaging across all digital touchpoints while managing social media management tools for scheduling and monitoring campaigns. Experience Proven experience in digital marketing with a strong understanding of SEO (Search Engine Optimization), SEM (Search Engine Marketing), paid advertising campaign management, and social media marketing. Hands-on experience with Google Ads (formerly Google AdWords), Facebook Advertising campaigns, and paid search marketing strategies. Proficiency in website management platforms along with knowledge of HTML, CSS, JavaScript for website customization and optimization. Skilled in using analytics tools including Google Analytics, Web analytics reporting software, and marketing analytics platforms to track performance metrics effectively. Demonstrated ability to manage multiple digital campaigns simultaneously while maintaining attention to detail and meeting deadlines. Strong graphic design skills utilizing Adobe Photoshop or Adobe Creative Suite for content creation purposes. Technical proficiency in marketing automation tools and content management systems to enhance campaign efficiency. Experience working within e-commerce environments is a plus, along with familiarity with web analytics reporting for continuous improvement of marketing efforts. Join us as a Marketing Manager if you're passionate about driving innovative digital campaigns that deliver measurable results! Bring your expertise in technical proficiency, creative content creation, and strategic planning to help us grow our brand presence globally!

Pay:

From $15.00 per hour Expected hours: No more than 20.0 per week

Benefits:

Employee discount Flexible schedule Professional development assistance Referral program

Work Location:

Hybrid remote in Union, NJ 07083