Job Summary:

The Marketing Coordinator will play a pivotal role in supporting the organization's mission by creating and executing comprehensive digital marketing strategies. This position will focus on program promotion, development initiatives, and operational support while ensuring alignment with organizational goals and values.

Key Responsibilities:

Program Marketing:

Develop and implement digital marketing campaigns to support assigned programs at all stages: pre-program, active execution, and post-program evaluation. Leverage diverse platforms including email campaigns, social media, and external distribution tools, to maximize outreach. Create visual assets such as templates for social media posts, email headers, and on-site promotional materials. Coordinate program communications calendars to ensure timely and effective campaign execution, integrating efforts with the overarching organizational program calendar to drive growth. Partner with Program Directors to craft, edit, and schedule marketing communications tailored to program needs. Test and refine marketing messages to achieve optimal engagement and conversion rates across all digital channels.

Fundraising and Development Marketing:

Design and execute digital marketing initiatives for fundraising campaigns, ensuring alignment with organizational goals. Utilize email campaigns, social media platforms, and PeachJar to promote fundraising efforts. Create visually compelling templates for use in digital fundraising communications. Ensure sponsorship agreements are fulfilled by executing the marketing components outlined in partnership agreements.

Operations Support:

Recruit and manage marketing and media personnel required to support organizational programs and initiatives. Ensure website promotional materials and organization information are up to date and relevant by communicating with the website management company. Collaborate with internal teams to develop and manage the marketing budget effectively, ensuring resources are allocated efficiently. Key Competencies Proven ability to manage and execute marketing campaigns in a timely and organized manner. Strong collaboration skills to work cross-functionally with program directors, graphic designers, and other organizational staff. Capacity to focus on optimizing campaign performance and conversion rates. Knowledge of digital marketing tools, social media platforms, email marketing systems, and content management systems.

AAO Mission Statement:

Building champions for life through the transformational power of sports.

AAO Core Values:

Value People Honor God Deliver Excellence Show Up Take Ownership Pay:

$18.00 - $22.00 per hour

Work Location:

Hybrid remote in Fayetteville, AR 72704