Social Media Director

Social Media Director Zen Bar & Grill West Palm Beach, FL Job Details Part-time | Full-time $15

• $25 an hour 11 hours ago Qualifications Photography Hospitality Growing experience Performance dashboards Influencer partnership campaigns YouTube Writing skills Paid advertising campaign management Competitive analysis Social media marketing strategy development Video shooting Mid-level Marketing strategy development Canva Content scheduling TikTok Facebook Marketing analytics Instagram Restaurant experience Negotiation Campaign performance reporting Analytics Full Job Description Social Media Director (Restaurant + Nightlife) — Zen Bar & Grill + The Banyan Asian Grill Location West Palm Beach, FL (on-site with some flexibility) About us Zen Bar & Grill and The Banyan Asian Grill are West Palm Beach concepts blending food, nightlife, and events.

We're looking for a Social Media Director who can turn content into real foot traffic, reservations, venue rentals, and packed events — and help make our brand viral in the WPB scene. What you'll own Build and execute a social media strategy that drives : Dining traffic (daily/weekly) Venue rentals & private events Event promotions (DJs, themed nights, brunch/late-night concepts) Collaborations, influencer activations, and community partnerships Create and manage a content calendar across Instagram, Facebook, and TikTok (plus YouTube Shorts if it fits).

Lead content production:

short-form video, photo, stories, reels, behind-the-scenes, staff/chef features, guest reactions, and event recaps.

Run influencer marketing end-to-end:

sourcing, outreach, negotiation, comp tracking, and performance reporting. Manage paid social campaigns (Meta + TikTok) with clear goals (reach, reservations, event RSVPs, inquiries). Coordinate with management, chefs, bartenders, DJs, and promoters to capture content and keep promotions tight. Monitor trends and local competitors; move fast on what's working. Track performance weekly (growth, reach, engagement, clicks, reservations/inquiries attributed to campaigns) and optimize. What we're looking for Proven experience growing restaurant/nightlife/hospitality accounts (show examples/portfolio). Strong short-form video skills (Reels/TikTok): filming, editing, hooks, captions, and trend adaptation. Experience driving measurable outcomes (not just followers): reservations, covers, event attendance, inquiries. Comfortable being on-site during peak moments (weekends/nights) to capture content. Strong writing and brand voice control (fun, premium, nightlife energy, but still clean and professional). Influencer and collaboration experience (local creators + regional travel/food/nightlife pages).

Bonus:

photography skills, UGC systems, email/SMS marketing familiarity, and event promotion background. Tools you should be comfortable with Meta Business Suite/Ads Manager TikTok (organic + ads is a plus) Canva/CapCut/Adobe (any is fine — results matter) Basic analytics/reporting (platform insights + simple dashboards) Schedule Full-time preferred. Some nights/weekends required for content capture and event coverage. Pay & benefits Competitive pay based on experience. Please include your expected salary/hourly range. Incentives and bonuses can be provided upon positive results.

How to apply:

• Send Resume
• Links to accounts you've managed (or a portfolio)
• 2-3 examples of campaigns/content that drove real results (reservations, event turnout, inquiries)
• A short note: "If you had 30 days to make Zen + Banyan blow up on social, what would you do first?

"

Job Types:

Full-time, Part-time Pay:

$15.00

• $25.

00 per hour

Work Location:

Hybrid remote in West Palm Beach, FL 33415